//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Global media, local metaphor:...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
USA
329,284
United States
290,780
Japan
66,527
Theorie
48,146
Theory
47,554
Relationship marketing
25,930
Beziehungsmarketing
25,260
Electronic Commerce
23,019
Consumer behaviour
21,295
Konsumentenverhalten
21,246
E-commerce
20,640
Deutschland
20,526
Schätzung
19,348
Estimation
18,479
Germany
17,520
Marketing management
16,355
Taiwan
14,094
Großbritannien
13,554
EU-Staaten
11,788
United Kingdom
11,563
EU countries
11,347
Online-Handel
11,069
Online retailing
11,024
Welt
10,994
World
10,761
China
10,611
Vereinigte Staaten
10,417
Geldpolitik
10,030
Monetary policy
9,499
Vergleich
8,884
Börsenkurs
8,670
Share price
8,506
Comparison
8,476
Wirtschaftswachstum
8,158
Kanada
7,918
Wirkungsanalyse
7,870
Innovation
7,729
Impact assessment
7,651
Internationale Wirtschaftsbeziehungen
7,315
more ...
less ...
Online availability
All
Undetermined
3,624
Free
1,574
Type of publication
All
Article
9,461
Book / Working Paper
7,428
Journal
52
Type of publication (narrower categories)
All
Article in journal
7,245
Aufsatz in Zeitschrift
7,245
Aufsatz im Buch
2,207
Book section
2,207
Hochschulschrift
1,142
Graue Literatur
1,054
Non-commercial literature
1,054
Thesis
960
Lehrbuch
748
Collection of articles of several authors
672
Sammelwerk
672
Textbook
638
Bibliografie enthalten
537
Bibliography included
537
Working Paper
480
Arbeitspapier
471
Case study
443
Fallstudie
443
Aufsatzsammlung
372
Konferenzschrift
208
Ratgeber
182
Guidebook
172
Conference proceedings
136
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
85
Handbuch
85
Conference paper
62
Konferenzbeitrag
62
Festschrift
41
Collection of articles written by one author
40
Fallstudiensammlung
40
Sammlung
40
Dissertation u.a. Prüfungsschriften
38
Bibliografie
36
Amtsdruckschrift
30
Government document
30
Systematic review
27
Übersichtsarbeit
27
more ...
less ...
Language
All
English
12,470
German
4,188
Undetermined
101
French
75
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
13
Swedish
12
Ukrainian
11
Italian
10
Romanian
4
Bulgarian
3
Portuguese
3
Slovak
3
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Kotler, Philip
121
Bruhn, Manfred
92
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
49
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
38
Kumar, V.
38
Tomczak, Torsten
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Albers, Sönke
32
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Kitchen, Philip J.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Berndt, Ralph
26
Burmann, Christoph
26
Kuß, Alfred
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Diller, Hermann
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
more ...
less ...
Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
57
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
12
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
more ...
less ...
Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
16,392
USB Cologne (EcoSocSci)
527
EconStor
16
USB Cologne (business full texts)
5
BASE
1
Showing
1
-
10
of
16,941
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
2
Der Einfluss kultureller Orientierung auf das kundenorientierte Management international tätiger Unternehmen : eine empirische Untersuchung
Kraft, Patricia
-
2006
Persistent link: https://www.econbiz.de/10003400646
Saved in:
3
Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel
;
Schusser, Oliver W.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
8
,
pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
Saved in:
4
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
5
The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.
;
Theodosiou, Marios
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014583046
Saved in:
6
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
7
Fulfillment im Electronic Commerce : Gestaltungsansätze, Determinanten, Wirkungen
Köcher, Martin-Matthias
-
2006
-
1. Aufl
Persistent link: https://www.econbiz.de/10003335965
Saved in:
8
The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin
;
Duquesnois, Franck
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
Saved in:
9
Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Diez, Isabel de la
; …
-
2012
Persistent link: https://www.econbiz.de/10009573707
Saved in:
10
Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona
;
O'Donnell, Aodheen
-
2012
Persistent link: https://www.econbiz.de/10009575094
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->