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Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
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Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel; Schusser, Oliver W. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006) 8, pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
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Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687984
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The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10014583046
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Fulfillment im Electronic Commerce : Gestaltungsansätze, Determinanten, Wirkungen
Köcher, Martin-Matthias - 2006 - 1. Aufl
Persistent link: https://www.econbiz.de/10003335965
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The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin; Duquesnois, Franck - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
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Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz; Torre Diez, Isabel de la; … - 2012
Persistent link: https://www.econbiz.de/10009573707
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Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona; O'Donnell, Aodheen - 2012
Persistent link: https://www.econbiz.de/10009575094