Narrow search
Showing 1 - 10 of 697
Cover Image
Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
Cover Image
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Cover Image
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas; Saren, Michael - 2009
Persistent link: https://www.econbiz.de/10003832355
Cover Image
Who performs marketing? : dimensions of agential variation in market practice
Hagberg, Johan; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 6, pp. 1028-1037
Persistent link: https://www.econbiz.de/10008655029
Cover Image
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Cover Image
"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally; Mortimer, Kathleen - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
Cover Image
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Cover Image
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark - In: Marketing theory 10 (2010) 2, pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Cover Image
Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim; Brexendorf, Tim Oliver - In: Contemplating corporate marketing, identity and …, (pp. 36-48). 2010
Persistent link: https://www.econbiz.de/10008658062
Cover Image
Corporate Social Responsibility in der Marketing- und Markenforschung : ein systematischer Überblick zum aktuellen Stand der empirischen Forschung
Waßmann, Jan - 2011
Die Implementierung einer gesellschaftlichen Verantwortung von Unternehmen, auch Corporate Social Responsibility (CSR) genannt, entwickelt sich zunehmend zu einem bedeutenden Managementkonzept der strategischen Unternehmensführung in der Praxis. Von dieser Entwicklung ist insbesondere das...
Persistent link: https://www.econbiz.de/10009160050