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Marketingmanagement
Marketing
29,160
Produktion
5,390
Marketing management
3,266
Theorie
3,071
Theory
3,038
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2,650
marketing
2,537
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2,131
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2,030
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1,668
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1,659
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1,492
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1,469
United States
1,328
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1,185
Agribusiness
1,102
Marktforschung
984
Relationship marketing
906
Beziehungsmarketing
904
Werbung
842
Economics
840
Marketingtheorie
815
Marketing theory
761
Markenführung
743
Agricultural and Food Policy
728
Brand management
727
Innovation
701
Unternehmen
681
Online-Marketing
674
Internet marketing
664
Market research
661
Demand and Price Analysis
652
Industrie
641
Crop Production/Industries
640
Advertising
612
Welt
611
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602
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595
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Kotler, Philip
83
Meffert, Heribert
29
Kerin, Roger A.
23
Bruhn, Manfred
22
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Hartley, Steven W.
19
Pepels, Werner
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Burmann, Christoph
12
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Tomczak, Torsten
11
Aaker, David A.
10
Kleinaltenkamp, Michael
10
Doyle, Peter
9
Fuchs, Wolfgang
9
Huber, Frank
9
Runia, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Backhaus, Klaus
8
Hinson, Robert
8
Levinson, Jay Conrad
8
McDonald, Malcolm
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Ahlert, Dieter
7
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Kreutzer, Ralf T.
7
Krohmer, Harley
7
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American Marketing Association
35
Springer Fachmedien Wiesbaden
17
OECD
10
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
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SpringerLink / Bücher
66
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
28
European journal of marketing : EJM
23
Journal of strategic marketing
22
Journal of marketing management : MM
21
Springer eBook Collection
21
Gabler Edition Wissenschaft
19
Journal of marketing
18
Journal of business-to-business marketing
17
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
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ECONIS (ZBW)
3,360
USB Cologne (EcoSocSci)
130
USB Cologne (business full texts)
2
EconStor
2
BASE
1
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1
Total integrated
marketing
: breaking the bounds of the function
Hulbert, James M.
;
Capon, Noel
;
Piercy, Nigel
-
2003
Persistent link: https://www.econbiz.de/10001721221
Saved in:
2
Integrated
marketing
communications at the
marketing
-sales interface ; Report No. 06-102
Smith, Timothy M.
;
Gopalakrishna, Srinath
;
Chatterjee, …
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10003340369
Saved in:
3
Cooperation between
marketing
and sales : a neglected interface
Homburg, Christian
;
Jensen, Ove
;
Klarmann, Martin
-
2007
Persistent link: https://www.econbiz.de/10003516870
Saved in:
4
Nachhaltige Integration von
Marketing
und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
5
Nachhaltige Integration von
Marketing
und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
Saved in:
6
Anarbeitungsleistungen als Marketinginstrumente im technischen Handel
Schmäh, Marco
-
1999
Persistent link: https://www.econbiz.de/10000679746
Saved in:
7
Beschaffung,
Produktion
,
Marketing
Kürble, Peter
;
Helmold, Marc
;
Bode, Olaf H.
;
Scholz, Ulrich
-
2016
Persistent link: https://www.econbiz.de/10011415718
Saved in:
8
Manufacturing/
marketing
interface and conflict : an investigation in the Turkish manufacturing industry
Omurgonulsen, Mine
;
Surucu, Pelin
- In:
Problems and perspectives in management : PPM ; …
6
(
2008
)
1
,
pp. 48-55
Persistent link: https://www.econbiz.de/10003801900
Saved in:
9
Produktions- und Absatzprogramm - bedarfsgerecht und effektiv
Gabler, Ursula
;
Hoppe, Karl-Heinz
;
Abicht, Joachim
-
1988
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014269417
Saved in:
10
Decision-driven
marketing
Joshi, Aditya
;
Giménez, Eduardo
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 64-71
Persistent link: https://www.econbiz.de/10010382012
Saved in:
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