Cover; Contents; Acknowledgments; Part I - Marketing Management; Chapter 1 - Introduction to Nonprofit Marketing … Marketing Analysis and Planning; Chapter 5 - Offers in Nonprofit Organizations: Product and Place; Chapter 6 - Offers in … Nonprofit Organizations: Promotion and Price; Part II - Marketing to Donors and Volunteers …

This textbook presents marketing concepts which are then supported with real-world examples. Key features include … treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause … marketing, and numerous international examples …