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Marketingmanagement
New product development
33
Produktentwicklung
33
USA
27
United States
27
Innovation
25
Consumer behaviour
18
Konsumentenverhalten
18
Marketing management
18
Innovation management
16
Innovationsmanagement
16
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Relationship marketing
10
Theorie
10
Theory
10
Brand image
9
Firm performance
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
Unternehmenserfolg
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Marketing
8
Industrie
7
Manufacturing industries
7
Social Web
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Social web
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6
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6
Internationales Marketing
6
Kfz-Industrie
6
Product quality
6
Produktqualität
6
China
5
Market research
5
Marktforschung
5
Agribusiness
4
Agricultural and Food Policy
4
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17
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1
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English
18
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Calantone, Roger J.
17
Droge, Cornelia
3
Cavusgil, Erin
2
Di Benedetto, C. Anthony
2
Voorhees, Clay M.
2
Akdeniz, Billur
1
Atuahene-Gima, Kwaku
1
Bonner, Joseph M.
1
Chaudhuri, Malika
1
Chiou, Jyh-Shen
1
Cockrell, Seth
1
Deligonul, Z. Seyda
1
Durmusoglu, Serdar S.
1
Ellinger, Alexander E.
1
Good, Valerie
1
Harmancioglu, Nukhet
1
Harvey, Curtis E.
1
Hult, G. Tomas M.
1
Keller, Scott B.
1
Lee, Yikuan
1
Lin, Bou-wen
1
Lin, Chih-Wei
1
Lynch, Daniel F.
1
Ozkaya, Elif
1
Ozkaya, H. Erkan
1
Ozment, John
1
Rakthin, Sirisuhk
1
Sardashti, Hanieh
1
Schatzel, Kim E.
1
Schrock, Wyatt A.
1
Stanko, Michael A.
1
Wang, Joyce
1
Wang, Joyce Feng
1
Wong, Yim Yu
1
Wu, Lei-Yu
1
Zhang, Yufei
1
Zhao, Yanhui
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
European journal of innovation management
1
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing strategy organization and implementation
1
Psychology & marketing
1
The journal of applied business research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
18
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1
The use of asset specific investments to increase customer dependence : a study of OEM suppliers
Lin, Chih-Wei
;
Wu, Lei-Yu
;
Chiou, Jyh-Shen
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 174-184
Persistent link: https://www.econbiz.de/10011822066
Saved in:
2
A model for defensive marketing strategy with examples from the Europe 1992 context
Calantone, Roger J.
- In:
Journal of euromarketing
1
(
1991
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10001119712
Saved in:
3
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
4
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
5
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
6
The impact of internal marketing efforts in distribution service operations
Keller, Scott B.
;
Lynch, Daniel F.
;
Ellinger, Alexander E.
-
2009
Persistent link: https://www.econbiz.de/10003836687
Saved in:
7
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
8
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
9
Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Akdeniz, Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009716240
Saved in:
10
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
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