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Marketingmanagement
Consumer behaviour
17
Konsumentenverhalten
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Israel
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Internationales Marketing
10
Firm performance
7
Multinationales Unternehmen
7
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Unternehmenserfolg
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Marketing management
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Personality psychology
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Persönlichkeitspsychologie
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International market entry
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Internationaler Markteintritt
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Lieferantenmanagement
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Supplier relationship management
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Beziehungsmarketing
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Distribution channel
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Globalisierung
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Globalization
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Innovation management
4
Innovationsmanagement
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Relationship marketing
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Vertriebsweg
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B-to-B-Marketing
3
Business-to-business marketing
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Cultural identity
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Export
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Geschenk
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Gifts
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High technology
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Hochtechnologie
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Innovation
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Jugendliche
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Kulturelle Identität
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Marketing
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Shoham, Aviv
6
Gnizy, Itzhak
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Mitręga, Maciej
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Pfajfar, Gregor
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Asseraf, Yoel
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Fiegenbaum, Avshalom
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Lev, Sara
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Makovec Brencic, Maja
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Ruvio, Ayalla
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International marketing review
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Journal of business-to-business marketing
2
Journal of international marketing
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ECONIS (ZBW)
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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
2
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
3
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
4
International standardization of channel management and its behavioral and performance outcomes
Shoham, Aviv
;
Makovec Brencic, Maja
;
Virant, Vesna
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 120-151
Persistent link: https://www.econbiz.de/10003735802
Saved in:
5
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
6
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
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