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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak; Shoham, Aviv - In: Journal of business-to-business marketing 25 (2018) 2, pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
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Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak; Shoham, Aviv - In: International marketing review 31 (2014) 1, pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
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International standardization of channel management and its behavioral and performance outcomes
Shoham, Aviv; Makovec Brencic, Maja; Virant, Vesna; … - In: Journal of international marketing 16 (2008) 2, pp. 120-151
Persistent link: https://www.econbiz.de/10003735802
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International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor; Mitręga, Maciej; Shoham, Aviv - In: International marketing review 41 (2024) 1, pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
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Special issue: International dynamic marketing capabilities
Pfajfar, Gregor (ed.); Mitręga, Maciej (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014524763