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Managing marketing
Palmer, Roger - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003449635
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Developing a visceral market learning capability for new product development
Roberts, Deborah L.; Palmer, Roger - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 199-220
Persistent link: https://www.econbiz.de/10009535007
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The new global marketing reality
Brookes, Richard; Palmer, Roger - 2004
Persistent link: https://www.econbiz.de/10001762092
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The new global marketing reality
Brookes, Richard; Palmer, Roger - 2004
Persistent link: https://www.econbiz.de/10004663629
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Industrial marketing management digital media optimization for B2B marketing
Krings, Werner; Palmer, Roger; Inversini, Alessandro - In: Industrial marketing management : the international … 93 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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Managing marketing : [marketing success through goog management practice]
Palmer, Roger; Cockton, Juanita; Cooper, Graham - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004887169