This paper introduces and formally compares restricted policy simulations in order to distinguish three dynamic forces: consumer response, competitor response and expanded company action. Two rich marketing datasets allow the analysis of retail price, wholesale price, display, feature,...

Year after year, managers strive to improve financial performance and firm value by marketing actions such as new product introductions and promotional incentives. The current study investigates the short-term and long-term impact of such marketing actions on financial metrics, including...