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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi; Yu, Bei - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 4, pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
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Communication skills as the competitive advantage of sellers
Hosťovecký, Marián; Poláčik, Miroslav - In: Czech journal of social sciences, business and … 5 (2016) 1, pp. 18-26
Persistent link: https://www.econbiz.de/10011606811
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Public relation based model of integrated marketing communications
Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186
-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …
Persistent link: https://www.econbiz.de/10011613911
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
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Personal selling in marketing
Olariu, Ioana - In: Studies and scientific researches / Economics edition / … (2017), pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
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Business communication in the internet age
Boarcăs, Camelia - In: Economics, management and financial markets 12 (2017) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10011885765
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
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Exploring interactive communication using social media
Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693
Persistent link: https://www.econbiz.de/10011401815