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Marketingmanagement
Marketing
31,327
Social Web
20,360
Social web
20,357
Consumer behaviour
6,564
Konsumentenverhalten
6,412
Online-Marketing
6,329
Internet marketing
6,253
Marketing management
3,892
Deutschland
2,945
Relationship marketing
2,933
Beziehungsmarketing
2,903
Theorie
2,758
Theory
2,744
Social media
2,587
Germany
2,580
marketing
2,579
Soziales Netzwerk
2,547
Brand management
2,500
Markenführung
2,481
Social network
2,353
Electronic Commerce
2,311
Viral marketing
2,304
Virales Marketing
2,298
social media
2,143
E-commerce
2,047
USA
1,993
Internet
1,923
United States
1,823
Web 2.0 technologies
1,735
Web 2.0-Technologien
1,734
Digitalisierung
1,615
Digitization
1,530
Online-Handel
1,523
Online retailing
1,520
Werbung
1,373
Strategisches Management
1,355
Management
1,316
Innovation
1,302
Advertising
1,269
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316
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Bibliography included
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Kotler, Philip
84
Meffert, Heribert
30
Bruhn, Manfred
24
Kerin, Roger A.
23
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
21
Hartley, Steven W.
19
Pepels, Werner
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Burmann, Christoph
12
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Adeola, Ogechi
11
Tomczak, Torsten
11
Hinson, Robert
10
Huber, Frank
10
Kleinaltenkamp, Michael
10
Aaker, David A.
9
Backhaus, Klaus
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Levinson, Jay Conrad
9
Runia, Peter
9
Sheth, Jagdish N.
9
Vrontis, Demetris
9
Kreutzer, Ralf T.
8
McDonald, Malcolm
8
Morgan, Neil A.
8
Wiedmann, Klaus-Peter
8
Ahlert, Dieter
7
Bauer, Hans H.
7
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
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American Marketing Association
34
Springer Fachmedien Wiesbaden
21
OECD
10
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Haufe-Lexware GmbH & Co. KG
5
Wiley-VCH
5
American Management Association
4
Books on Demand GmbH <Norderstedt>
4
Edward Elgar Publishing
4
IGI Global
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
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Published in...
All
Journal of business research : JBR
73
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Lehrbuch
33
Springer eBook Collection
30
Europäische Hochschulschriften / 5
28
Journal of strategic marketing
28
Journal of marketing management : MM
27
European journal of marketing : EJM
25
The journal of business & industrial marketing
24
Marketing intelligence & planning
23
Business horizons
22
Journal of marketing
22
Journal of the Academy of Marketing Science
20
Gabler Edition Wissenschaft
18
Journal of marketing communications
18
International journal of internet marketing and advertising : IJIMA
17
Journal of business-to-business marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Cogent business & management
10
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Springer eBook Collection / Business and Management
10
European research studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
The marketing review
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
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Source
All
ECONIS (ZBW)
3,978
USB Cologne (EcoSocSci)
131
USB Cologne (business full texts)
2
EconStor
2
BASE
1
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1
New
marketing
strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
2
Marketing
through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
3
The social media
marketing
book
Zarrella, Dan
-
2010
-
1. ed.
Describes various social networking sites, blogs, and forums and offers strategies on effective
marketing
tactics …
Persistent link: https://www.econbiz.de/10003879411
Saved in:
4
Facebook -
Marketing
unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2011
-
3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
Saved in:
5
Social Media
Marketing
: Strategien für Twitter, Facebook & Co.
Weinberg, Tamar
-
2010
Persistent link: https://www.econbiz.de/10003907120
Saved in:
6
Facebook -
Marketing
unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2010
-
3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
Saved in:
7
Web 2.0 : neue Perspektiven für
Marketing
und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
Saved in:
8
Digitale Kommunikation
Pattloch, Annette
(
contributor
);
Rumler, Andrea
(
contributor
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009548382
Saved in:
9
Inbound
marketing
: attract, engage and delight customers online
Halligan, Brian
;
Shah, Dharmesh
-
2014
-
Revised and updated second edition
Persistent link: https://www.econbiz.de/10011288507
Saved in:
10
Social Media-
Marketing
in China : eine Chancen- und Risikenanalyse und ein Strategiesystem für touristische Leistungsträger
Kempf, Felix M.
-
2015
Persistent link: https://www.econbiz.de/10011344756
Saved in:
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