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Wirkung von Markenkrisen und d...
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Marketingmanagement
Markenführung
17,000
Brand management
16,978
Markenartikel
9,114
Konsumentenverhalten
8,327
Consumer behaviour
8,317
Brand
8,020
Markenimage
7,404
Brand image
7,259
Krisenmanagement
5,615
Crisis management
5,006
Beziehungsmarketing
2,727
Relationship marketing
2,725
Deutschland
2,357
Markenpolitik
2,221
Germany
2,010
Social Web
2,001
Social web
1,998
Online-Marketing
1,652
Internet marketing
1,618
Marketing management
1,530
Theorie
1,491
Theory
1,471
USA
1,270
Werbewirkung
1,242
United States
1,230
Advertising effects
1,222
Marketing
1,076
Luxusgüter
977
Luxury goods
976
Werbung
957
Advertising
862
Öffentlichkeitsarbeit
854
Coronavirus
825
Public relations
808
Handelsmarke
796
Einzelhandel
793
Corporate reputation
792
Firmenimage
792
Retail trade
767
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Online availability
All
Undetermined
579
Free
156
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Article
1,097
Book / Working Paper
453
Journal
5
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All
Article in journal
875
Aufsatz in Zeitschrift
875
Aufsatz im Buch
217
Book section
217
Hochschulschrift
87
Thesis
74
Graue Literatur
58
Non-commercial literature
58
Collection of articles of several authors
46
Sammelwerk
46
Case study
37
Fallstudie
37
Aufsatzsammlung
35
Bibliografie enthalten
31
Bibliography included
31
Arbeitspapier
26
Working Paper
26
Reprint
16
Lehrbuch
14
Conference paper
12
Konferenzbeitrag
12
Konferenzschrift
12
Guidebook
10
Ratgeber
10
Textbook
10
Conference proceedings
9
Handbook
5
Handbuch
5
Article
3
Fallstudiensammlung
3
Bibliografie
2
Einführung
2
Glossar enthalten
2
Glossary included
2
Interview
2
Accompanied by computer file
1
Bibliographie
1
Biografie
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
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English
1,267
German
283
French
4
Polish
3
Russian
3
Valencian
1
Kazakh
1
Spanish
1
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Keller, Kevin Lane
18
Melewar, T. C.
14
Burmann, Christoph
9
Laukkanen, Tommi
9
Aaker, David A.
7
Baumgarth, Carsten
7
Kitchen, Philip J.
7
Ko, Eunju
7
MacInnis, Deborah J.
7
Meffert, Heribert
7
O'Cass, Aron
7
Urde, Mats
7
Adeola, Ogechi
6
Balmer, John M. T.
6
Bruhn, Manfred
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Bauer, Hans H.
5
Chan-Olmsted, Sylvia M.
5
Merrilees, Bill
5
Ozuem, Wilson
5
Park, C. Whan
5
Pitt, Leyland F.
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Gupta, Suraksha
4
He, Jiaxun
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Sakkthivel, A. M.
4
Schultz, Don E.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
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Springer Fachmedien Wiesbaden
7
American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Haufe-Lexware GmbH & Co. KG
3
Information Resources Management Association
3
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Access Marketing Management e.V.
1
Athens Institute for Education and Research
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
United States Trademark Association
1
Verlag Franz Vahlen
1
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Published in...
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The journal of brand management : an international journal
49
Journal of business research : JBR
48
The journal of product & brand management
32
European journal of marketing : EJM
23
Journal of strategic marketing
23
Journal of retailing and consumer services
20
SpringerLink / Bücher
20
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
12
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Springer eBook Collection
11
International marketing review
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Europäische Hochschulschriften / 5
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International journal of advertising : the review of marketing communications
8
Measuring and managing brands
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of wine business research : IJWBR
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Springer eBook Collection / Business and Economics
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
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Source
All
ECONIS (ZBW)
1,547
USB Cologne (EcoSocSci)
5
EconStor
3
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1
Brand
resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
2
IndiGo Airlines
brand
crisis : assault on passenger goes viral
Sharma, Ruppal Walia
- In:
Asian journal of management cases
19
(
2022
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10013162510
Saved in:
3
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
7
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
8
The use of demographic and psychographic segmentation to creating marketing strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
9
Market niche as a method of
brand
promotion
Boienko, Оlena
;
Susidenko, Оleksii
- In:
Baltic Journal of Economic Studies
5
(
2019
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10012209157
Saved in:
10
Effects of marketing indicators application on
brand
evaluation
Janjić, Ljubica
;
Arsić, Ljiljana
;
Anđelković, Žaklina
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 91-98
Persistent link: https://www.econbiz.de/10013548915
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