Narrow search
Showing 1 - 5 of 5
Cover Image
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.; Weaven, Scott; Perkins, Helen; … - In: Journal of international marketing 26 (2018) 1, pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Cover Image
Exploring the international student recruitment industry through the strategic orientation performance model
Ross, Mitchell; Grace, Debra - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 522-545
Persistent link: https://www.econbiz.de/10009558877
Cover Image
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Marketing intelligence & planning 31 (2013) 6, pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Cover Image
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell; Grace, Debra - In: Marketing intelligence & planning 30 (2012) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10009611634
Cover Image
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra; Grace, Debra; Lo Iacono, Joseph; … - In: The journal of asset management 27 (2020) 4, pp. 466-480
Persistent link: https://www.econbiz.de/10012298817