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Marketingmanagement
Consumer behaviour
93
Konsumentenverhalten
93
Einzelhandel
59
Retail trade
58
Relationship marketing
33
Beziehungsmarketing
32
USA
23
United States
23
Marketing
22
Preismanagement
18
Pricing strategy
18
Ladengestaltung
16
Store design
16
Dienstleistungsqualität
15
Service quality
15
Customer satisfaction
14
Internet marketing
14
Kundenzufriedenheit
14
Online-Marketing
14
Marketing management
13
Perception
12
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12
Social web
12
Wahrnehmung
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Online-Handel
9
Theorie
9
Theory
9
Price
8
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7
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English
14
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Grewal, Dhruv
12
Levy, Michael
4
Bolton, Ruth N.
2
Dant, Rajiv P.
2
Palmatier, Robert W.
2
Roggeveen, Anne L.
2
Agarwal, Amit
1
Bharadwaj, Neeraj
1
Biswas, Dipayan
1
Davenport, Thomas H.
1
Evans, Kenneth R.
1
Fossen, Beth
1
Guha, Abhijit
1
Kamleitner, Bernadette
1
Lindsey-Mullikin, Joan
1
Munger, Jeanne
1
Pechmann, Connie
1
Peters, Kay
1
Plangger, Kirk
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Puccinelli, Nancy M.
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Ruyter, Ko de
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Ruzeviciute, Ruta
1
Shankar, Venkatesh
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American Marketing Association
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Customer relationship management in electronic markets
1
Harvard business review : HBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Proceedings series / American Marketing Association
1
Psychology & marketing
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ECONIS (ZBW)
14
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1
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
2
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
3
The impact of offshored and outsourced call service centers on customer appraisals
Bharadwaj, Neeraj
;
Roggeveen, Anne L.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003666094
Saved in:
4
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
5
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2018
-
Sixth edition
Persistent link: https://www.econbiz.de/10011576031
Saved in:
6
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10010499429
Saved in:
7
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
8
Six strategies for competing through service : an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
-
2009
Persistent link: https://www.econbiz.de/10003836306
Saved in:
9
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
10
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
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