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~subject:"Marketingmanagement"
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Marketingmanagement
Konsumentenverhalten
78,690
Consumer behaviour
78,259
Einzelhandel
17,557
Markenführung
16,907
Brand management
16,885
Retail trade
14,654
Theorie
11,637
Theory
11,429
Beziehungsmarketing
9,994
Relationship marketing
9,993
Markenartikel
9,077
Markenimage
9,034
Brand image
8,878
Brand
7,985
Deutschland
7,111
USA
6,433
United States
6,122
Online-Handel
6,059
Online retailing
6,038
Germany
5,847
Customer satisfaction
5,791
Kundenzufriedenheit
5,780
Social Web
5,474
Social web
5,469
Online-Marketing
5,236
Internet marketing
5,189
Service quality
4,608
Dienstleistungsqualität
4,603
Electronic Commerce
4,357
E-commerce
4,170
Werbewirkung
4,108
Advertising effects
4,048
Marketing management
3,910
Werbung
3,687
Preismanagement
3,660
Pricing strategy
3,653
Verbraucherverhalten
3,574
Advertising
3,528
Experiment
3,483
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Undetermined
1,174
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603
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Article
2,509
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1,452
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9
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2,123
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389
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206
Graue Literatur
194
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110
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107
Aufsatzsammlung
88
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84
Bibliography included
84
Case study
66
Fallstudie
66
Lehrbuch
58
Textbook
53
Konferenzschrift
43
Conference paper
27
Konferenzbeitrag
27
Reprint
24
Conference proceedings
23
Ratgeber
23
Guidebook
22
Handbook
14
Handbuch
14
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11
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11
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11
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11
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6
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6
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647
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10
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3
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1
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1
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Author
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Keller, Kevin Lane
18
Melewar, T. C.
14
Esch, Franz-Rudolf
11
Sheth, Jagdish N.
11
Bauer, Hans H.
10
Burmann, Christoph
10
Gierl, Heribert
10
Ko, Eunju
10
Hawkins, Del I.
9
Kitchen, Philip J.
9
Kumar, V.
9
Laukkanen, Tommi
9
Best, Roger J.
8
Bruhn, Manfred
8
Homburg, Christian
8
MacInnis, Deborah J.
8
Meffert, Heribert
8
Ozuem, Wilson
8
Spann, Martin
8
Vrontis, Demetris
8
Wiedmann, Klaus-Peter
8
Aaker, David A.
7
Ahlert, Dieter
7
Baumgarth, Carsten
7
Foroudi, Pantea
7
O'Cass, Aron
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Pitt, Leyland F.
7
Rajagopal
7
Rudolph, Thomas
7
Schultz, Don E.
7
Urde, Mats
7
Verhoef, Peter C.
7
Adeola, Ogechi
6
Balmer, John M. T.
6
Bang, Nguyen
6
Bruwer, Johan
6
Chen, Jing
6
Dekimpe, Marnik G.
6
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Institution
All
American Marketing Association
28
Springer Fachmedien Wiesbaden
9
Books on Demand GmbH <Norderstedt>
5
Haufe-Lexware GmbH & Co. KG
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
3
Verlag Dr. Kovač
3
Berliner Wissenschafts-Verlag
2
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
IGI Global
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Access Marketing Management e.V.
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Bundesverband Bürowirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Erasmus Research Institute of Management
1
Europäischer Wirtschafts- und Sozialausschuss
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Handelshochschule Leipzig
1
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Published in...
All
Journal of business research : JBR
97
Journal of retailing and consumer services
58
The journal of brand management : an international journal
52
Journal of marketing communications
47
SpringerLink / Bücher
41
European journal of marketing : EJM
37
The journal of product & brand management
37
Journal of marketing
32
Journal of marketing management : MM
31
Journal of strategic marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
26
Journal of retailing
25
Journal of the Academy of Marketing Science
24
The journal of business & industrial marketing
22
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
20
Business horizons
19
International journal of retail & distribution management
19
Marketing intelligence & planning
19
The journal of consumer marketing
19
Psychology & marketing
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Europäische Hochschulschriften / 5
16
Gabler Edition Wissenschaft
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Cogent business & management
15
International journal of internet marketing and advertising : IJIMA
15
International journal of wine business research : IJWBR
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing theory and practice
14
Journal of promotion management : innovations in planning and applied research
14
The marketing review
14
International journal of advertising : the review of marketing communications
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
13
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Source
All
ECONIS (ZBW)
3,944
USB Cologne (EcoSocSci)
18
EconStor
7
USB Cologne (business full texts)
1
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11
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20
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11
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
12
Antecedents of consumer-based store
brand
equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
13
Interaction between channel strategy and store
brand
decisions
Jin, Yannan
;
Wu, Xiaole
;
Hu, Qiying
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
Saved in:
14
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
15
Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh
;
Diallo, Mbaye Fall
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
Saved in:
16
Private label
brand
trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
17
Antecedents and consequences of private
brand
purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
18
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
19
How to
brand
your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
20
"My store my
brand
" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
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