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Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia; Lew, Yong Kyu - In: International marketing review 40 (2023) 5, pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
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The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.; Geldes, Cristian; Kunc, Martin; … - In: Journal of business research : JBR 169 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
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Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 26 (2017) 3, pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
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The relationship between firm's competitiveness and commitment to export on the SMEs' marketing strategies
Targhi, Mohammad R. Eftekhari; Rad, Farzad Ramezani; … - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 668-680
Persistent link: https://www.econbiz.de/10012209463
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Export performance of international new ventures in emerging market
Mohammad Falahat; Migin, Melissa W. - In: International journal of business and globalisation : IJBG 19 (2017) 1, pp. 111-125
Persistent link: https://www.econbiz.de/10011847642
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Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun; Sousa, Carlos M. P. - In: International marketing review 32 (2015) 1, pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
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The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh; Monkhouse, Lien Le; Barnes, Bradley R. - In: International marketing review 34 (2017) 5, pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
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The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers
Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 5, pp. 207-216
Persistent link: https://www.econbiz.de/10011800924
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Winning across global markets : how Nokia creates strategic advantage in a fast-changing world
Steinbock, Dan - 2010 - 1st ed
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other...
Persistent link: https://www.econbiz.de/10012675089