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Green, Paul E. - 2017

Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research

Persistent link: https://www.econbiz.de/10011576018

Multidimensional scaling and positioning

Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017

Persistent link: https://www.econbiz.de/10011634176

Clustering and segmentation

Green, Paul E.; Moskowitz, Howard R.; Arabie, Phipps; … - 2017

Persistent link: https://www.econbiz.de/10011634248

Conjoint analysis: the pioneering years

Green, Paul E.; Hauser, John R.; Rao, Vithala R. - 2017

Persistent link: https://www.econbiz.de/10011634269

Conjoint analysis: advanced methods

Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017

Persistent link: https://www.econbiz.de/10011634286

Conjoint analysis: applications

Green, Paul E.; Hauser, John R.; Ding, Min; Moskowitz, … - 2017

Persistent link: https://www.econbiz.de/10011634300

Marketing research

Green, Paul E.; Malhotra, Naresh K. - 2017

Persistent link: https://www.econbiz.de/10011634312

Marketing research and modeling : progress and prospects; a tribute to Paul E. Green

Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004

Persistent link: https://www.econbiz.de/10013391457

Marketing applications of MDS : assessment and outlook

Green, Paul E. - 2007

Persistent link: https://www.econbiz.de/10003541510

Choice-Constrained Conjoint Analysis

DeSarbo, Wayne S.; Green, Paul E. - 2016

Choice-constrained conjoint analysis (CCCA) is a new method for metric conjoint analysis studies. It computes part-worth utility functions that account for “revealed preference” — those products a respondent actually selects in an independent choice situation. CCCA uses an iterative...

Persistent link: https://www.econbiz.de/10014127432