//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Critical incidents and the imp...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingtheorie
Relationship marketing
25,939
Beziehungsmarketing
25,264
Service quality
21,439
Dienstleistungsqualität
20,688
Lieferantenmanagement
17,372
Supplier relationship management
17,329
Customer satisfaction
15,261
Kundenzufriedenheit
13,675
Consumer behaviour
12,974
Konsumentenverhalten
12,735
Theorie
6,650
Theory
6,595
Supply chain
5,648
Lieferkette
5,638
Deutschland
4,922
Germany
4,783
USA
3,764
United States
3,694
Qualitätsmanagement
3,296
Electronic Commerce
3,240
Quality management
3,225
Marketing theory
3,221
E-commerce
3,173
Brand management
3,143
Markenführung
3,112
Marketingmanagement
2,783
Marketing management
2,771
Wirtschaftsprüfung
2,532
Financial audit
2,526
Social Web
2,396
Social web
2,395
Einzelhandel
2,345
Retail trade
2,327
Brand image
2,281
Markenimage
2,275
Vertrauen
2,195
Confidence
2,182
Online-Handel
2,082
Online retailing
2,074
more ...
less ...
Online availability
All
Undetermined
529
Free
208
Type of publication
All
Article
1,755
Book / Working Paper
1,283
Journal
36
Type of publication (narrower categories)
All
Article in journal
1,217
Aufsatz in Zeitschrift
1,217
Aufsatz im Buch
557
Book section
557
Collection of articles of several authors
203
Sammelwerk
203
Hochschulschrift
191
Graue Literatur
188
Non-commercial literature
188
Lehrbuch
182
Reprint
180
Textbook
166
Thesis
156
Working Paper
122
Arbeitspapier
118
Konferenzschrift
85
Aufsatzsammlung
81
Bibliografie enthalten
67
Bibliography included
67
Conference proceedings
56
Festschrift
42
Glossar enthalten
40
Glossary included
40
Biografie
34
Biography
34
Collection of articles written by one author
27
Sammlung
27
Case study
24
Fallstudie
24
Handbook
18
Handbuch
18
Mehrbändiges Werk
18
Multi-volume publication
18
Einführung
10
Bibliografie
9
Conference paper
9
Konferenzbeitrag
9
Dissertation u.a. Prüfungsschriften
8
Systematic review
8
Übersichtsarbeit
8
more ...
less ...
Language
All
English
2,395
German
624
Polish
17
Undetermined
16
French
13
Croatian
3
Italian
2
Dutch
2
Portuguese
2
Russian
2
Slovak
2
Ukrainian
2
Danish
1
Romanian
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Tadajewski, Mark
79
Sheth, Jagdish N.
50
Hunt, Shelby D.
49
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
25
Shaw, Eric H.
23
Brown, Stephen
21
Homburg, Christian
20
Saren, Michael
20
Grönroos, Christian
19
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
11
Franses, Philip Hans
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Baker, Michael John
10
Hauser, John R.
10
Lilien, Gary L.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
more ...
less ...
Institution
All
American Marketing Association
40
Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
7
Academy of Marketing Science
5
Edward Elgar Publishing
5
Duncker & Humblot
4
Academy of Marketing
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen / Institut für Marketing und Handel
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
more ...
less ...
Published in...
All
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Journal of marketing
23
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
more ...
less ...
Source
All
ECONIS (ZBW)
2,990
USB Cologne (EcoSocSci)
66
OLC EcoSci
9
EconStor
5
USB Cologne (business full texts)
3
BASE
1
Showing
1
-
10
of
3,074
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M.
;
Maloni, Michael J.
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 209-237
Persistent link: https://www.econbiz.de/10013347430
Saved in:
2
Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav
;
Budic, Hrvoje
;
Pismis, Vjekoslav
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
60
(
2013
)
1
,
pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
Saved in:
3
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
4
Supplier market orientation and accommodation of the customer in different relationship phases
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Hsu, Yi-Chieh
- In:
Industrial marketing management : the international …
37
(
2008
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10003733183
Saved in:
5
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
6
Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany
;
Fisher, Robert J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
Saved in:
7
The value co-creation process as a determinant of customer satisfaction
Vega-Vazquez, Manuela
;
Revilla-Camacho, María Ángeles
; …
- In:
Management decision : MD
51
(
2013
)
10
,
pp. 1945-1953
Persistent link: https://www.econbiz.de/10010198589
Saved in:
8
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
9
Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen
;
Basu, Amiya K.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
Saved in:
10
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->