Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing Research in the Cour...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marktforschung
56
Theorie
26
Theory
26
Market research
20
Marketing
19
Vereinigte Staaten
19
Conjoint analysis
18
Conjoint-Analyse
18
Marketing theory
16
Marketing management
14
Marketingmanagement
14
Consumer behaviour
11
Verbraucher
11
Konsumentenverhalten
10
Paul E. Green
10
Werbung
10
International marketing
9
Produktgestaltung
9
Absatzpolitik
8
Market segmentation
8
Multivariate Analyse
8
Betriebswirtschaftliche Entscheidungen
7
Internationales Marketing
7
Marketingforschung
7
Marktsegmentierung
7
Multivariate analysis
7
Advertising
6
Absatz
5
Entscheidung
5
Scientific method
5
Wissenschaftliche Methode
5
Absatztheorie
4
Advertising effects
4
Betriebsmaterialwirtschaft
4
Betriebsplanung
4
Business network
4
Mathematisches Modell
4
Measurement
4
Messung
4
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
13
Article
3
Type of publication (narrower categories)
All
Collection of articles of several authors
10
Collection of articles written by one author
10
Sammelwerk
10
Sammlung
10
Festschrift
8
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Konferenzschrift
1
Reprint
1
more ...
less ...
Language
All
English
16
Author
All
Green, Paul E.
11
Sheth, Jagdish N.
10
Wind, Yoram
8
Rao, Vithala R.
4
Hauser, John R.
2
Moskowitz, Howard R.
2
Arabie, Phipps
1
Bradlow, Eric T.
1
Carmone, Frank J.
1
Day, George S.
1
DeSarbo, Wayne
1
DeSarbo, Wayne S.
1
Ding, Min
1
Huber, Joel
1
Jain, Arun K.
1
Krieger, Abba M.
1
Malhotra, Naresh K.
1
Meyer, Robert J.
1
Reibstein, David J.
1
Srinivasan, V.
1
Steckel, Joel H.
1
Toubia, Olivier
1
Wedel, Michel
1
more ...
less ...
Published in...
All
Legends in marketing
10
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
Journal of the Academy of Marketing Science
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
2
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
3
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
4
Marketing Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green
Wind, Yoram
-
2004
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling,...
Persistent link: https://www.econbiz.de/10013520342
Saved in:
5
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
6
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
7
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
8
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
9
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
10
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
