Narrow search
Showing 1 - 8 of 8
Cover Image
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann; Simmons, Geoffrey; Palmer, Mark - In: Industrial marketing management : the international … 41 (2012) 1, pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
Cover Image
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Cover Image
Brickbats and bouquets for marketing
Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Cover Image
Spatial and temporal specificity and transferability : structuration as the relationship marketing meta-theory
Nicholson, John; Lindgreen, Adam; Kitchen, Philip - In: Qualitative market research : an international journal 12 (2009) 2, pp. 187-207
Persistent link: https://www.econbiz.de/10003843730
Cover Image
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing communications 15 (2009) 2/3, pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Cover Image
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J. - In: Marketing : metaphors and metamorphosis, (pp. 1-9). 2008
Persistent link: https://www.econbiz.de/10003746793
Cover Image
Marketing : metaphors and metamorphosis
Kitchen, Philip J. (contributor) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685358
Cover Image
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030