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~subject:"Marketingtheorie"
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Marketingtheorie
Marketing
29,161
Deutschland
5,787
Marketingmanagement
4,733
Germany
4,589
Theorie
4,482
Theory
4,448
Marketing management
4,178
Konsumentenverhalten
3,019
Consumer behaviour
3,004
marketing
2,537
Beziehungsmarketing
2,142
Relationship marketing
2,123
Electronic Commerce
1,969
Marktforschung
1,854
Strategisches Management
1,821
Management
1,808
Verbraucherverhalten
1,790
Unternehmen
1,746
Markenpolitik
1,735
Markenführung
1,697
Werbung
1,697
Brand management
1,679
USA
1,644
Kundenmanagement
1,627
United States
1,396
Handelsbetrieb
1,294
Online-Marketing
1,278
Internet
1,236
Market research
1,196
Internet marketing
1,160
Agribusiness
1,101
Erfolgsfaktor
1,073
Aufsatzsammlung
1,053
Advertising
945
Marketing theory
901
Internationales Marketing
887
Innovation
846
Markenartikel
841
Economics
839
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Undetermined
250
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31
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Book / Working Paper
670
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290
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29
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Article in journal
250
Aufsatz in Zeitschrift
250
Lehrbuch
146
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131
Collection of articles of several authors
105
Sammelwerk
105
Hochschulschrift
96
Thesis
73
Aufsatzsammlung
62
Aufsatz im Buch
52
Book section
52
Konferenzschrift
49
Bibliografie enthalten
42
Bibliography included
42
Graue Literatur
40
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40
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29
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29
Conference proceedings
26
Festschrift
17
Reprint
16
Handbook
15
Handbuch
15
Arbeitspapier
13
Working Paper
13
Case study
12
Fallstudie
12
Bibliografie
9
Einführung
9
Collection of articles written by one author
7
Mehrbändiges Werk
7
Multi-volume publication
7
Sammlung
7
Conference paper
5
Konferenzbeitrag
5
Interview
4
CD-ROM, DVD
3
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3
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3
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2
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English
671
German
294
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11
Polish
8
French
4
Croatian
2
Russian
2
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2
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1
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Author
All
Kotler, Philip
31
Kuß, Alfred
18
Homburg, Christian
17
Tadajewski, Mark
16
Keller, Kevin Lane
15
Sheth, Jagdish N.
14
Maclaran, Pauline
13
Freiling, Jörg
10
Hunt, Shelby D.
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Jones, D. G. Brian
8
Kleinaltenkamp, Michael
8
Hair, Joseph F.
7
Krohmer, Harley
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
Malhotra, Naresh K.
6
Marshall, Greg W.
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Wierenga, Berend
6
Zaltman, Gerald
6
Bänsch, Axel
5
Deseniss, Alexander
5
Dichtl, Erwin
5
Lilien, Gary L.
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Steffenhagen, Hartwig
5
Araujo, Luis
4
Baines, Paul
4
Bauer, Hans H.
4
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American Marketing Association
17
Springer Fachmedien Wiesbaden
5
Duncker & Humblot
4
Academy of Marketing Science
3
Edward Elgar Publishing
3
European Marketing Academy
3
Springer Gabler <Firma>
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
Institute for the Study of Business Markets
1
Institute for the Study of Business Markets <University Park, Pa.>
1
Institute of Practitioners in Advertising <London>
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
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Published in...
All
SpringerLink / Bücher
64
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Lehrbuch
19
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Gabler Edition Wissenschaft
12
AMS review : official publication of the Academy of Marketing Science
10
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Australasian marketing journal
7
Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Legends in marketing
7
Springer eBook Collection
7
Springer eBook Collection / Business and Management
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
SAGE library in marketing
6
Springer-Lehrbuch
6
Strategisches Marketingmanagement
6
Edward Elgar E-Book Archive
5
Journal of marketing theory and practice : JMTP
5
Always learning
4
International series in operations research & management science
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Marketing theory and applications
4
Neue betriebswirtschaftliche Forschung : Nbf
4
SAGE library of marketing
4
Applied Marketing Science /Angewandte Marketingforschung
3
Berichte aus der Betriebswirtschaft
3
Betriebswirtschaftliche Schriften
3
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Source
All
ECONIS (ZBW)
936
USB Cologne (EcoSocSci)
46
OLC EcoSci
5
BASE
1
EconStor
1
Showing
1
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date (oldest first)
1
Handels-
Marketing
Haller, Sabine
-
2001
-
2., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001599517
Saved in:
2
Absatzlehre
Leitherer, Eugen
-
1969
-
2., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10013328424
Saved in:
3
Marketing
letters : a journal of research in
marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
4
Gesellschaftsorientiertes
Marketing
: marktorientierte Unternehmungspolitik im Wandel
Fässler, Eduard
-
1989
Persistent link: https://www.econbiz.de/10000083029
Saved in:
5
Marketing
-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
6
Markt und Unternehmung : Handlungsfelder des
Marketing
Hammann, Peter
;
Palupski, Rainer
;
Gathen, Andreas von der
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000675151
Saved in:
7
Marketing
& Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
8
Psychologie im
Marketing
Palupski, Rainer
-
1999
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000683441
Saved in:
9
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
10
Thexis : Fachzeitschrift für
Marketing
; Fachzeitschrift für
Marketing
des Instituts für
Marketing
und Handel an der Universität St. Gallen
Universität St. Gallen / Institut für Marketing und Handel
-
Wiesbaden : Gabler/GWV-Fachverl.
;
anfangs: Uttwil : …
;
…
-
1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10000365721
Saved in:
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