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~subject:"Marketingtheorie"
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Marketingtheorie
Marktforschung
12,271
Market research
6,835
Theorie
1,693
Theory
1,679
Consumer behaviour
1,661
Konsumentenverhalten
1,627
Deutschland
1,384
Germany
1,053
Marketing
989
Vereinigte Staaten
898
Action research
699
Marketingmanagement
696
Marketing management
680
USA
615
United States
556
Verbraucher
509
Aktionsforschung
507
Sensemaking approach
483
Sensemaking-Ansatz
483
Relationship marketing
368
Beziehungsmarketing
366
Innovation
335
Absatz
329
Organizational change
272
Wissenschaftliche Methode
270
Scientific method
269
Bibliometrics
266
Bibliometrie
266
Marketing theory
265
Qualitative Methode
263
Organisatorischer Wandel
253
Werbung
247
Befragung
241
Qualitative method
241
Conjoint-Analyse
235
Conjoint analysis
232
Interview
231
Markenartikel
221
Internet
212
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Undetermined
42
Free
15
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Book / Working Paper
141
Article
124
Journal
4
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Article in journal
77
Aufsatz in Zeitschrift
77
Aufsatz im Buch
52
Book section
52
Collection of articles of several authors
32
Sammelwerk
32
Reprint
21
Konferenzschrift
14
Lehrbuch
13
Graue Literatur
12
Non-commercial literature
12
Textbook
12
Aufsatzsammlung
11
Conference proceedings
11
Hochschulschrift
7
Festschrift
6
Thesis
5
Bibliografie enthalten
4
Bibliography included
4
Glossar enthalten
4
Glossary included
4
Arbeitspapier
3
Working Paper
3
Bibliografie
2
Collection of articles written by one author
2
Sammlung
2
Biografie
1
Biography
1
CD-ROM, DVD
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
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1
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1
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English
239
German
28
Polish
2
Italian
1
Russian
1
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1
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Malhotra, Naresh K.
23
Tadajewski, Mark
8
Green, Paul E.
5
Hunt, Shelby D.
5
Belk, Russell W.
4
Bijmolt, Tammo H. A.
4
Hildebrandt, Lutz
4
Wieringa, Jaap E.
4
Alderson, Wroe
3
Birks, David F.
3
DeSarbo, Wayne S.
3
Grewal, Rajdeep
3
Kayande, Ujwal
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Pauwels, Koen H.
3
Peterson, Mark A.
3
Roberts, John H.
3
Schwarzkopf, Stefan
3
Sheth, Jagdish N.
3
Stremersch, Stefan
3
Wind, Yoram
3
Winer, Russell S.
3
Aaker, David A.
2
Agarwal, James
2
Aghazadeh, Hashem
2
Albaum, Gerald
2
Albaum, Gerald S.
2
Bagozzi, Richard P.
2
Bajde, Domen
2
Bartels, Robert D. W.
2
Beckman, Theodore N.
2
Bristor, Julia M.
2
Canniford, Robin
2
Cox, Reavis
2
Davidson, William R.
2
Dettmer, Harald
2
Diamantopoulos, Adamantios
2
Fischer, Eileen
2
Fritz, Wolfgang
2
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American Marketing Association
9
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
European Marketing Academy
2
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Market Research Council
1
Market Research Society
1
National Council of Applied Economic Research
1
Paul D. Converse Symposium <10, 1978, Urbana, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
Warwick Business School
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Review of marketing research
9
SAGE library in marketing
8
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : MM
6
Critical marketing : defining the field
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Fundamentals of marketing research ; Vol. 6
4
Springer eBook Collection / Business and Management
4
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Grid series in marketing
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
International journal of market research
2
Journal of marketing
2
Marketing theory
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
WiSo-Lehr- und Handbücher
2
Wiley marketing series
2
A Wiley/Hamilton Publication
1
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Applied Marketing Science /Angewandte Marketingforschung
1
Australasian marketing journal
1
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Source
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ECONIS (ZBW)
267
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Managing meaning in complex business networks
Cederlund, Cecilia
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 89-100
Persistent link: https://www.econbiz.de/10011345772
Saved in:
2
Sensemaking in business networks : introducing dottograms to analyse network changes
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1035-1046
Persistent link: https://www.econbiz.de/10009656638
Saved in:
3
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
4
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
5
Structural assessment of market capacity : client-oriented conception
Mentel, Gregorz
;
Peresadko, Galina
- In:
Business ethics and leadership : BEL
1
(
2017
)
2
,
pp. 31-38
Persistent link: https://www.econbiz.de/10011891942
Saved in:
6
Marktforschung
: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno
-
1994
Persistent link: https://www.econbiz.de/10000898257
Saved in:
7
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
8
Le ricerche di mercato
Marbach, Giorgio
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000742677
Saved in:
9
Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
10
Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
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