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Managing meaning in complex business networks
Cederlund, Cecilia - In: Industrial marketing management : the international … 48 (2015), pp. 89-100
Persistent link: https://www.econbiz.de/10011345772
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Sensemaking in business networks : introducing dottograms to analyse network changes
Abrahamsen, Morten H.; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 41 (2012) 6, pp. 1035-1046
Persistent link: https://www.econbiz.de/10009656638
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Rethinking the market research curriculum
Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
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Structural assessment of market capacity : client-oriented conception
Mentel, Gregorz; Peresadko, Galina - In: Business ethics and leadership : BEL 1 (2017) 2, pp. 31-38
Persistent link: https://www.econbiz.de/10011891942
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Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno - 1994
Persistent link: https://www.econbiz.de/10000898257
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Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
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Le ricerche di mercato
Marbach, Giorgio - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000742677
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Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer; 1989-2004: Dordrecht : Kluwer - 1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230