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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10003440523
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Maffesoli and consumer tribes : developing the theoretical links
O’Reilly, Daragh - In: Marketing theory 12 (2012) 3, pp. 341-347
Persistent link: https://www.econbiz.de/10009658890
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White spaces : how marketing actors (re)produce marketplace inequities for Black consumers
Francis, June N. P.; Robertson, Joshua Tecumseh F. - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 84-116
Persistent link: https://www.econbiz.de/10012498484
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Austrian Economics as a Basis for a General Marketing Theory
Broeckelmann, Philipp - 2004
Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …
Persistent link: https://www.econbiz.de/10009467120
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What comes after postmodernism? : implications for marketers
Burns, David J. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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Hope for a stronger discipline of marketing
Peterson, Mark; Park, Heejung - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
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Reflections on an extraordinary marketing scholar
Stewart, David W. - In: Journal of macromarketing 40 (2020) 3, pp. 320-321
Persistent link: https://www.econbiz.de/10012264017