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~subject:"Marketingtheorie"
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Marketingtheorie
Consumer behaviour
38
Konsumentenverhalten
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Brand management
6
Großbritannien
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Markenführung
6
Personality psychology
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Persönlichkeitspsychologie
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Markenimage
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Theory
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Welt
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ontology
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Andy Warhol
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English
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Hewer, Paul
3
Tadajewski, Mark
2
Thompson, Craig J.
2
Arnould, Eric
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Brownlie, Douglas
1
Giesler, Markus
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Journal of marketing management : MM
2
Critical marketing : defining the field
1
Marketing theory
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
5
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1
Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Thompson, Craig J.
;
Arnould, Eric
;
Giesler, Markus
- In:
Marketing theory
13
(
2013
)
2
,
pp. 149-174
Persistent link: https://www.econbiz.de/10009762733
Saved in:
2
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
3
Concerning marketing critterati : beyond nuance, estrangement and elitism
Brownlie, Douglas
;
Hewer, Paul
- In:
Critical marketing : defining the field
,
(pp. 44-68)
.
2007
Persistent link: https://www.econbiz.de/10003534483
Saved in:
4
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
5
Editorial: Constituting marketing and customer experiences
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1243-1248
Persistent link: https://www.econbiz.de/10010219472
Saved in:
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