Narrow search
Showing 1 - 5 of 5
Cover Image
Creating customers and shaping the competitive game
Carpenter, Gregory S. - In: Kellogg on marketing, (pp. 3-25). 2010
Persistent link: https://www.econbiz.de/10008664294
Cover Image
We UBER yet we GOOGLE : gaining early- and late-mover advantage
Carpenter, Gregory S. - In: The Routledge companion to strategic marketing, (pp. 163-174). 2021
Persistent link: https://www.econbiz.de/10012498448
Cover Image
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.; Nakamoto, Kent - 2010
Persistent link: https://www.econbiz.de/10003888631
Cover Image
Late-mover strategies
Shankar, Venkatesh; Carpenter, Gregory S. - In: Handbook of marketing strategy, (pp. 362-375). 2012
Persistent link: https://www.econbiz.de/10009530850
Cover Image
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S. - In: Management science : journal of the Institute for … 36 (1990) 10, pp. 1268-1278
Persistent link: https://www.econbiz.de/10001097173