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Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80

Persistent link: https://www.econbiz.de/10002507564

Monroe, Kent B. - 2009

Persistent link: https://www.econbiz.de/10003836529

Monroe, Kent B. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 22-24

Persistent link: https://www.econbiz.de/10001434043

Monroe, Kent B. - In: Visionary pricing : reflections and advances in honor …, (pp. 129-152). 2012

Persistent link: https://www.econbiz.de/10009676125

Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152

Persistent link: https://www.econbiz.de/10001011977

Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Economic and business review : EBR 13 (2011) 3, pp. 143-159

Persistent link: https://www.econbiz.de/10011614372

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159

Persistent link: https://www.econbiz.de/10010187189

Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154

Persistent link: https://www.econbiz.de/10010187196

Rao, Akshay R. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 146-150

Persistent link: https://www.econbiz.de/10010187198