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~subject:"Marktforschung"
~subject:"Preisgestaltung"
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Consumers’ use of an expected...
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Marktforschung
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Consumer behaviour
51
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Pricing: making profitable decisions
Monroe, Kent B.
-
1979
Persistent link: https://www.econbiz.de/10000048327
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2
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
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3
Buyers subjective perceptions of price
Monroe, Kent B.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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4
Models for determining product line prices
Monroe, Kent B.
-
1974
Persistent link: https://www.econbiz.de/10002507677
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5
Models for pricing decisions
Monroe, Kent B.
;
Bitta, Albert J. della
- In:
Journal of marketing research : JMR
15
(
1978
)
3
,
pp. 413-428
Persistent link: https://www.econbiz.de/10002507690
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6
Pricing the product line during periods of scarcity
Monroe, Kent B.
;
Zoltners, Andris A.
- In:
Journal of marketing
43
(
1979
)
3
,
pp. 49-59
Persistent link: https://www.econbiz.de/10002507728
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7
Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
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8
Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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9
The effects of consumers' price expectations on sellers' dynamic pricing strategies
Hong, Yuan
;
Han, Song
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10008858646
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