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Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
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Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
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Pricing : making profitable decisions
Monroe, Kent B. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004133365
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Pricing : making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10004654332
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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004755166
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What are the benefits of unit pricing?
Monroe, Kent B.; LaPlaca, Peter J. - In: Journal of marketing 36 (1972) 3, pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
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Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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The effects of consumers' price expectations on sellers' dynamic pricing strategies
Hong, Yuan; Han, Song - In: Journal of marketing research : JMR 48 (2011) 1, pp. 48-61
Persistent link: https://www.econbiz.de/10008858646