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Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80

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Monroe, Kent B. - 2009

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Monroe, Kent B. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 22-24

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Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152

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Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

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Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159

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Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154

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Rao, Akshay R. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 146-150

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Thomas, Manoj - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 141-145

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Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129

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