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Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
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Is it possible to improve the relationship between marketing and sales?
Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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An overview of research on marketing ethics education
Hrehová, Daniela; Žiaran, Pavel - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 131-142
Persistent link: https://www.econbiz.de/10011709047
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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …
Persistent link: https://www.econbiz.de/10011764060
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob; Orzan, Mihai; Edu, Tudor - In: Journal of food products marketing 19 (2013) 2, pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
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Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby; Casidy, Riza - 2021
Persistent link: https://www.econbiz.de/10012659418
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Customer loyalty-related marketing measures in fashion markets
Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10012295064