Similar Search Results

Buyers' subjective perceptions of price

Monroe, Kent B. - 2009

Persistent link: https://www.econbiz.de/10003836529

Buyers subjective perceptions of price

Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80

Persistent link: https://www.econbiz.de/10002507564

Processing of price information

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238858

Examining the application of behavioral price research in business-to-business markets

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

Effectiveness of multiple request strategies : a synthesis of research results

Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152

Persistent link: https://www.econbiz.de/10001011977

An appraisal of behavioral price research (part 1) : price as a physical stimulus

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129

Persistent link: https://www.econbiz.de/10010187208

Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products

Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365

Persistent link: https://www.econbiz.de/10008988436

Fear in the Stock Market : How COVID-19 Affects Preference for High- and Low- Priced Stocks

Pena Marin, Jorge; Adaval, Rashmi; Shen, Liang - 2021

Does fear create a bias in favor of high-priced stocks? An analysis of the S&P 500 stock prices during the COVID-19 market crash showed that high-priced stocks outperformed low-priced ones (Study 1). Experimental data further confirmed that fear induced by thoughts about the pandemic increased...

Persistent link: https://www.econbiz.de/10013242161

The effects of consumers' price expectations on sellers' dynamic pricing strategies

Hong, Yuan; Han, Song - In: Journal of marketing research : JMR 48 (2011) 1, pp. 48-61

Persistent link: https://www.econbiz.de/10008858646

The impact of psychological identification with home-name stocks on investor behavior : an empirical and experimental investigation

Wang, Haizhong; Hong, Yuan; Li, Xiaolin; Li, Huaxi - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1109-1130

Persistent link: https://www.econbiz.de/10012153444