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~subject:"Marktforschung"
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All
Marktforschung
Marketing
31,413
Organisation
8,394
Absatz
4,938
Marketingmanagement
3,625
Theorie
3,607
Theory
3,549
Marketing management
3,396
Deutschland
3,320
marketing
2,596
Management
2,504
Germany
2,368
Organization
2,363
Unternehmen
2,327
USA
1,991
Consumer behaviour
1,905
Konsumentenverhalten
1,777
United States
1,606
Sales
1,481
Strategisches Management
1,335
Agribusiness
1,107
Relationship marketing
978
Werbung
978
Beziehungsmarketing
952
Innovation
930
Economics
869
Marketingtheorie
844
Marketing theory
832
Brand management
776
Markenführung
767
Advertising
757
Aufsatzsammlung
755
Agricultural and Food Policy
728
Market research
721
Online-Marketing
713
Internet marketing
708
Welt
666
World
655
Demand and Price Analysis
652
Kommunikation
644
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Online availability
All
Undetermined
142
Free
57
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All
Book / Working Paper
872
Article
298
Journal
71
Type of publication (narrower categories)
All
Article in journal
204
Aufsatz in Zeitschrift
204
Collection of articles of several authors
76
Sammelwerk
76
Hochschulschrift
75
Graue Literatur
69
Non-commercial literature
69
Lehrbuch
64
Aufsatzsammlung
59
Textbook
56
Konferenzschrift
46
Aufsatz im Buch
45
Book section
45
Thesis
44
Bibliografie enthalten
31
Bibliography included
31
Conference proceedings
30
Working Paper
26
Arbeitspapier
24
Festschrift
17
Glossar enthalten
12
Glossary included
12
Handbook
12
Handbuch
12
Bibliografie
10
Case study
10
Fallstudie
10
Dissertation u.a. Prüfungsschriften
9
Wörterbuch
9
Enzyklopädie
6
Ratgeber
6
Fallstudiensammlung
5
No longer published / No longer aquired
5
Dictionary (multilingual)
4
Guidebook
4
Nachschlagewerk
4
Reference book
4
Collection of articles written by one author
3
Einführung
3
Mikroform
3
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All
English
755
German
341
Undetermined
130
French
10
Polish
6
Hungarian
4
Italian
4
Russian
4
Ukrainian
2
Czech
1
Dutch
1
Norwegian
1
Romanian
1
Spanish
1
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Author
All
Koschnick, Wolfgang J.
12
Kotler, Philip
10
Malhotra, Naresh K.
10
Hruschka, Harald
9
Green, Paul E.
7
Wind, Yoram
7
Birks, David F.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Sheth, Jagdish N.
6
Alexander, Ralph S.
5
Boyd, Harper W.
5
Cross, James S.
5
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Wagner, Udo
5
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Topritzhofer, Edgar
4
Tull, Donald S.
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Bailey, Earl L.
3
Bauer, Hans H.
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
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Institution
All
American Marketing Association
24
European Society for Opinion and Marketing Research
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Deutscher Marketing-Verband
3
Edward Elgar Publishing
3
Esomar
3
European Association for Industrial Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Országos Ms̋zaki Információs Központ és Könyvtár
3
Springer Fachmedien Wiesbaden
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
American Management Association / Marketing Division
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
European Marketing Academy
2
Harvard Graduate School of Business Administration
2
Mediterranean Social Sciences Research Council in Kairo
2
National Industrial Conference Board
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
American Marketing Association conferences, '66/'77
1
American Public Transit Association, APTA
1
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Published in...
All
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
10
Journal of business research : JBR
9
Journal of marketing research : JMR
8
Gabler Edition Wissenschaft
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of forecasting
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Springer eBook Collection
6
Holt, Rinehart and Winston marketing series
5
International journal of market research
5
International series in quantitative marketing
5
Journal of business economics : JBE
5
Journal of marketing management : MM
5
Wiley marketing series
5
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Overseas business reports : OBR
4
Prentice-Hall international series in management
4
Review of marketing research
4
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
European marketing research review
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Marketing theory
3
McGraw-Hill series in marketing
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
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Source
All
ECONIS (ZBW)
1,127
USB Cologne (EcoSocSci)
93
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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Showing
1
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date (oldest first)
1
A capability view on organizational information processing : theoretical considerations and empirical investigations
Wölfl, Steffen
-
2019
Persistent link: https://www.econbiz.de/10012214059
Saved in:
2
Marketing
classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
3
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
4
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
5
Market and sales forecasting - a total approach
Bolt, Gordon John
-
1971
Persistent link: https://www.econbiz.de/10000556398
Saved in:
6
Principles of
marketing
Diamond, Jay
;
Pintel, Gerald
-
1972
Persistent link: https://www.econbiz.de/10000556589
Saved in:
7
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
8
Basic
marketing
: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
9
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
10
Marketing
. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
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