//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Spezialgebiete des Marketing
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Marketing
31,289
Absatz
4,931
Marketingmanagement
3,575
Marketing management
3,349
Deutschland
2,628
Theorie
2,619
Theory
2,602
marketing
2,567
Germany
1,959
Consumer behaviour
1,859
Konsumentenverhalten
1,730
USA
1,689
Sales
1,473
United States
1,396
Management
1,274
Strategisches Management
1,164
Agribusiness
1,105
Werbung
972
Relationship marketing
939
Beziehungsmarketing
913
Marketingtheorie
842
Economics
840
Marketing theory
830
Brand management
761
Markenführung
752
Advertising
750
Agricultural and Food Policy
728
Innovation
718
Market research
713
Online-Marketing
692
Internet marketing
688
Demand and Price Analysis
652
Crop Production/Industries
640
Livestock Production/Industries
602
Unternehmen
601
Einzelhandel
591
Food Consumption/Nutrition/Food Safety
581
Verkauf
542
Welt
535
more ...
less ...
Online availability
All
Undetermined
130
Free
58
Type of publication
All
Book / Working Paper
863
Article
294
Journal
70
Type of publication (narrower categories)
All
Article in journal
200
Aufsatz in Zeitschrift
200
Collection of articles of several authors
76
Sammelwerk
76
Hochschulschrift
74
Graue Literatur
68
Non-commercial literature
68
Lehrbuch
64
Aufsatzsammlung
59
Textbook
56
Aufsatz im Buch
45
Book section
45
Konferenzschrift
45
Thesis
43
Bibliografie enthalten
31
Bibliography included
31
Conference proceedings
30
Working Paper
25
Arbeitspapier
23
Festschrift
17
Glossar enthalten
12
Glossary included
12
Handbook
12
Handbuch
12
Bibliografie
10
Case study
10
Fallstudie
10
Dissertation u.a. Prüfungsschriften
9
Wörterbuch
9
Enzyklopädie
6
Ratgeber
6
Fallstudiensammlung
5
No longer published / No longer aquired
5
Dictionary (multilingual)
4
Guidebook
4
Nachschlagewerk
4
Reference book
4
Collection of articles written by one author
3
Einführung
3
Mikroform
3
more ...
less ...
Language
All
English
748
German
335
Undetermined
130
French
10
Polish
6
Hungarian
4
Russian
4
Italian
3
Ukrainian
2
Czech
1
Dutch
1
Norwegian
1
Romanian
1
Spanish
1
more ...
less ...
Author
All
Koschnick, Wolfgang J.
12
Kotler, Philip
10
Malhotra, Naresh K.
10
Hruschka, Harald
9
Green, Paul E.
7
Birks, David F.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Sheth, Jagdish N.
6
Wind, Yoram
6
Alexander, Ralph S.
5
Boyd, Harper W.
5
Cross, James S.
5
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Wagner, Udo
5
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Topritzhofer, Edgar
4
Tull, Donald S.
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Bailey, Earl L.
3
Bauer, Hans H.
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Buber, Renate
3
more ...
less ...
Institution
All
American Marketing Association
24
European Society for Opinion and Marketing Research
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Edward Elgar Publishing
3
Esomar
3
European Association for Industrial Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Országos Ms̋zaki Információs Központ és Könyvtár
3
Springer Fachmedien Wiesbaden
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
American Management Association / Marketing Division
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
European Marketing Academy
2
Harvard Graduate School of Business Administration
2
Mediterranean Social Sciences Research Council in Kairo
2
National Industrial Conference Board
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
American Marketing Association conferences, '66/'77
1
American Public Transit Association, APTA
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
10
Journal of business research : JBR
9
Journal of marketing research : JMR
8
Gabler Edition Wissenschaft
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of forecasting
7
Journal of marketing
7
Springer eBook Collection
6
Holt, Rinehart and Winston marketing series
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International series in quantitative marketing
5
Journal of business economics : JBE
5
Journal of marketing management : MM
5
Wiley marketing series
5
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Overseas business reports : OBR
4
Prentice-Hall international series in management
4
Review of marketing research
4
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
European marketing research review
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Marketing theory
3
McGraw-Hill series in marketing
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
1,114
USB Cologne (EcoSocSci)
92
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
more ...
less ...
Showing
1
-
10
of
1,227
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
2
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
3
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
4
Market and sales forecasting - a total approach
Bolt, Gordon John
-
1971
Persistent link: https://www.econbiz.de/10000556398
Saved in:
5
Principles of
marketing
Diamond, Jay
;
Pintel, Gerald
-
1972
Persistent link: https://www.econbiz.de/10000556589
Saved in:
6
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
7
Basic
marketing
: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
8
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
9
Marketing
. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
10
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->