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~subject:"Marktforschung"
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Marktforschung
Marketing
8
Marketingmanagement
8
Absatz
7
Marketing management
6
Vereinigte Staaten
6
Absatzpolitik
5
USA
5
United States
4
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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4
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2
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Shapiro, Benson P.
3
Bonoma, Thomas V.
2
Davis, Nancy J.
1
Lovelock, Christopher H.
1
Star, Steven H.
1
Zaltman, Gerald
1
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Harvard business review : HBR
2
American behavioral scientist : ABS
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
5
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1
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
Saved in:
2
Marketing for nonprofit organizations
Shapiro, Benson P.
- In:
Harvard business review : HBR
51
(
1973
)
5
,
pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
Saved in:
3
Case research in marketing : opportunities, problems, and a process
Bonoma, Thomas V.
- In:
Journal of marketing research : JMR
22
(
1985
)
2
,
pp. 199-208
Persistent link: https://www.econbiz.de/10001944223
Saved in:
4
Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
5
Marketing : theoretical perspectives on an applied social science
Bonoma, Thomas V.
(
contributor
);
Zaltman, Gerald
(
contributor
)
- In:
American behavioral scientist : ABS
21
(
1978
)
4
,
pp. 467-624
Persistent link: https://www.econbiz.de/10003176695
Saved in:
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