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Marketing management information systems
King, William Richard - 1977
Persistent link: https://www.econbiz.de/10000558406
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Marketing management support systems and their implications for marketing research
Bruggen, Gerrit H. van; Wierenga, Berend - In: The handbook of marketing research : uses, misuses, and …, (pp. 646-668). 2006
Persistent link: https://www.econbiz.de/10003420693
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Decision support for marketing management
Little, John D. C. - 1978
Persistent link: https://www.econbiz.de/10002378730
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Marketing decision support systems : kansen en uitdagingen
Naert, Philippe Antoine - In: Liber amicorum Prof[essor] D[octo]r Pierre-Henri …, (pp. 109-124). 1986
Persistent link: https://www.econbiz.de/10001271443
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Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
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VELAS: Marketing-Management für Regionalzeitungen
Bielert, Wilhelm - 1995
Persistent link: https://www.econbiz.de/10000911732
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Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterstützung
Gaul, Wolfgang; Baier, Daniel - 1993
Persistent link: https://www.econbiz.de/10014009497
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Wissensbasierte Marketing-Datenanalyse : das WIMDAS-Projekt
Gaul, Wolfgang (ed.); Schader, Martin (contributor) - 1994
Persistent link: https://www.econbiz.de/10013389669
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Systemunterstützung der Konkurrenzforschung : Referenzmodell eines Konkurrenzinformationssystems
Blohn, Matthias von - 2005
Persistent link: https://www.econbiz.de/10003158778