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~subject:"Marktforschung"
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Marktforschung
Strategisches Management
27
Marketingforschung
22
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20
Marketing
18
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16
Markenführung
16
USA
16
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14
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Aaker, David A.
22
Day, George S.
15
Kumar, V.
10
Leone, Robert P.
3
Jones, J. Morgan
1
Myers, John G.
1
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Journal of marketing research : JMR
3
California management review
1
Interfaces : the INFORMS journal on the practice of operations research
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Management science : journal of the Institute of Management Sciences ; application and theory
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
2
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1
A measure of brand acceptance
Aaker, David A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
Saved in:
2
Toward a normative model of promotional decision making
Aaker, David A.
- In:
Management science : journal of the Institute of …
19
(
1973
)
6
,
pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
Saved in:
3
Management science in marketing : the state of the art
Aaker, David A.
- In:
Interfaces : the INFORMS journal on the practice of …
3
(
1973
)
4
,
pp. 17-31
Persistent link: https://www.econbiz.de/10001784684
Saved in:
4
A new method for evaluating stochastic models of brand choice
Aaker, David A.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 300-306
Persistent link: https://www.econbiz.de/10001784743
Saved in:
5
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
6
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
7
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
8
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
9
Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000050372
Saved in:
10
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
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