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Marktforschung
Markenartikel
9,161
Brand
7,815
Verbraucher
5,482
Brand management
5,138
Markenführung
5,138
Konsumentenverhalten
4,840
Consumer behaviour
4,827
Markenimage
3,275
Brand image
3,236
Beziehungsmarketing
1,307
Relationship marketing
1,306
Consumers
1,233
Theorie
1,174
Deutschland
1,160
Theory
1,143
Vereinigte Staaten
928
USA
716
Germany
616
United States
599
Marketingmanagement
564
Werbung
557
Marketing management
555
Handelsmarke
533
Marketing
528
Social Web
523
Social web
523
Werbewirkung
515
Store brand
511
Einzelhandel
508
Advertising effects
503
Brand loyalty
484
Online-Marketing
439
Markentreue
434
Internet marketing
432
Retail trade
425
Luxury goods
424
Luxusgüter
424
Markenpolitik
411
Verbraucherverhalten
410
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Undetermined
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16
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Article
393
Book / Working Paper
315
Journal
1
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79
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79
Hochschulschrift
35
Aufsatz im Buch
31
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31
Graue Literatur
24
Non-commercial literature
24
Working Paper
23
Arbeitspapier
21
Thesis
18
Aufsatzsammlung
14
Bibliografie enthalten
7
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7
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7
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7
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7
Sammelwerk
7
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4
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4
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3
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3
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1
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1
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1
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Undetermined
357
English
248
German
105
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2
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Robertson, Thomas S.
7
Ehrenberg, A. S. C.
6
Wind, Yoram
6
Blattberg, Robert C.
5
Aaker, David A.
4
Bass, Frank M.
4
Boztuğ, Yasemin
4
Davis, Harry L.
4
Day, George S.
4
Day, Ralph L.
4
Frank, Ronald E.
4
Herrmann, Andreas
4
Jones, J. Morgan
4
Katona, George
4
Kollat, David T.
4
Massy, William F.
4
Sen, Subrata K.
4
Ward, Scott
4
Wiswede, Günter
4
Andreasen, Alan R.
3
Assael, Henry
3
Green, Paul E.
3
Günther, Thomas
3
Hildebrandt, Lutz
3
Howard, John A.
3
Hruschka, Harald
3
Hughes, G. David
3
Juster, F. Thomas
3
Kamakura, Wagner A.
3
Kassarjian, Harold H.
3
Kernan, Jerome B.
3
Linden, Fabian
3
Mazze, Edward M.
3
Morrison, Donald G.
3
Pessemier, Edgar A.
3
Schweiger, Günter
3
Sheth, Jagdish N.
3
Sturdivant, Frederick D.
3
Woodside, Arch G.
3
Zahn, Ernest
3
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American Marketing Association
5
Europäische Kommission / Generaldirektion Justiz und Verbraucher
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Deutsche Gesellschaft für Psychologie
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Advertising Research Foundation
1
American Economic Association
1
American Marketing Association conferences, '66/'77
1
American Marketing Association with publication sponsorship by the Marketing Science Institute
1
Arthur D. Little, Inc
1
Association for Consumer Research
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of Reserve City Bankers
1
Brookings Institution
1
Committee on Advertising
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Esomar
1
European Society for Opinion and Marketing Research
1
Forschungsgruppe Konsum und Verhalten
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Governor
1
Gruner + Jahr AG & Co. <Hamburg> / Stern-Anzeigenabteilung
1
Helsinki School of Economics
1
Ifak-Institut für Absatzforschung, Wiesbaden
1
Informationsring Kreditwirtschaft
1
Infratest-Institut, München
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Iowa State University / Center for Agricultural and Economic Adjustment
1
Ipsos - London Economics - Deloitte consortium
1
Israel Management Center
1
Marketing Science Institute <Cambridge, Mass.>
1
Massachusetts Institute of Technology
1
National Industrial Conference Board
1
Seminar "Motivation Research", October 1961
1
Seminar on "Research into Distribution Problems and Consumer Purchasing Behaviour for the Publishing Industry"
1
Seminar on market modelling
1
Sophia University
1
Special Committee on Aging, U. S. Senate
1
United States / Bureau of Domestic Commerce / Consumer Goods and Services Division
1
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Published in...
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Journal of marketing research : JMR
59
Journal of marketing
27
Journal of retailing
20
Journal of advertising research
16
Management science : journal of the Institute for Operations Research and the Management Sciences
11
The journal of business : B
10
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of business research : JBR
6
European marketing research review
4
Harvard business review : HBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Management science : journal of the Institute of Management Sciences ; application and theory
4
The journal of brand management : an international journal
4
Betriebswirtschaftliche Schriften : BWS
3
Die Betriebswirtschaft : DBW
3
Esomar congress
3
Gabler Edition Wissenschaft
3
International economic review
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Marketing : neue Ergebnisse aus Forschung und Praxis
3
Marktwirtschaft und Verbrauch : Schriftenreihe der Gesellschaft für Konsum-, Markt- und Absatzforschung e.V.
3
Southern economic journal
3
The American economic review
3
The American journal of economics and sociology
3
The Wiley marketing series
3
The evolution of brands : from signals of quality to storehouses of trust
3
The review of economics and statistics
3
Alabama highway research. HPR report
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Business horizons
2
Business record / The Conference Board
2
California management review
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
European journal of operational research : EJOR
2
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Source
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ECONIS (ZBW)
699
USB Cologne (EcoSocSci)
5
ArchiDok
3
EconStor
2
Showing
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709
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1
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
2
Perspectives in consumer behavior
Kassarjian, Harold Haig
(
ed.
); …
-
1968
Persistent link: https://www.econbiz.de/10000568332
Saved in:
3
An empirical investigation of multidimensional scaling and multidimensional unfolding to predict brand purchasing behavior
Moinpour, Reza
-
1970
Persistent link: https://www.econbiz.de/10002506508
Saved in:
4
Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra
-
2011
Persistent link: https://www.econbiz.de/10008859244
Saved in:
5
Readings : marketing and society
Gist, Ronald R.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10003238300
Saved in:
6
A composite heterogenous model for brand choice behavior
Jones, J. Morgan
- In:
Management science : journal of the Institute of …
19
(
1973
)
5
,
pp. 499-509
Persistent link: https://www.econbiz.de/10003174643
Saved in:
7
Group influence on consumer brand choice
Witt, Robert E.
-
1970
Persistent link: https://www.econbiz.de/10002986114
Saved in:
8
A laboratory experimental study of the dynamics of attitude and choice behavior
Winter jr., Frederick William
-
1972
Persistent link: https://www.econbiz.de/10003013766
Saved in:
9
A comparison of the Entropy model and the Hendry model
Herniter, Jerome D.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10002767360
Saved in:
10
Multidimensional scaling applications in market segmentation
Nevers, John vincent
-
1972
Persistent link: https://www.econbiz.de/10002574202
Saved in:
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