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"Brand loyalty" and the economics of information
Farley, John U. - In: The journal of business : B 37 (1964) 4, pp. 370-381
Persistent link: https://www.econbiz.de/10002140273
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Why does "brand loyalty" vary over products?
Farley, John U. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 9-14
Persistent link: https://www.econbiz.de/10002140507
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A stochastic model of consumer behavior and optimal advertising
Tapiero, Charles S. - In: Management science : journal of the Institute for … 28 (1982) 9, pp. 1054-1064
Persistent link: https://www.econbiz.de/10002925126
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Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales
Deshpandé, Rohit; Farley, John U. - 1996
Persistent link: https://www.econbiz.de/10000959101
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After test marketing, what?
Farley, John U.; Howard, John A.; Lehmann, Donald R. - In: Proceedings of the Business and Economic Statistics … (1970), pp. 288-296
Persistent link: https://www.econbiz.de/10003545012
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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009
Persistent link: https://www.econbiz.de/10003927203
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Detecting "small" mean shifts in time series
Farley, John U.; Hinich, Melvin J. - In: Management science : journal of the Institute for … 17 (1970) 3, pp. 189-199
Persistent link: https://www.econbiz.de/10002140292
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Generalizing from "imperfect" replication
Farley, John U. - In: The journal of business : B 54 (1981) 4, pp. 597-610
Persistent link: https://www.econbiz.de/10002140323
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An organizational approach to an industrial marketing information system
Farley, John U.; Howard, John A.; Hulbert, James - In: Sloan management review 13 (1971/72) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10002140388
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Market segmentation and parameter inequalities in a buyer behavior model
Weinstein, David; Farley, John U. - In: The journal of business : B 48 (1975) 4, pp. 526-540
Persistent link: https://www.econbiz.de/10002967478