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~subject:"Marktforschung"
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Marktforschung
Verbraucher
5,493
Absatz
4,947
Sales
1,431
Consumers
1,236
Deutschland
1,059
Vereinigte Staaten
979
Theorie
819
Theory
788
Konsumentenverhalten
751
Consumer behaviour
746
USA
719
Marketing
702
United States
489
Germany
397
Wirtschaftliches Verhalten
378
Verbraucherverhalten
321
Einzelhandel
318
Werbung
294
Prognoseverfahren
285
Forecasting model
276
Marketingmanagement
265
Marketing management
252
Verkauf
224
Absatzpolitik
216
Selling
211
Schätzung
193
Markenartikel
192
Estimation
184
Verbraucherschutz
184
Retail trade
183
Handel
181
Großbritannien
169
Industrie
151
Bank
144
Agrarwirtschaft
142
Ausland
142
Japan
139
Innovation
136
Preis
132
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10
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4
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Book / Working Paper
484
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323
Journal
1
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Hochschulschrift
43
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatzsammlung
19
Graue Literatur
15
Non-commercial literature
15
Thesis
13
Arbeitspapier
10
Aufsatz im Buch
10
Book section
10
Konferenzschrift
10
Working Paper
10
Lehrbuch
9
Mikroform
8
Collection of articles of several authors
6
Sammelwerk
6
Textbook
5
Bibliografie enthalten
4
Bibliography included
4
Einführung
4
Wörterbuch
4
Bibliografie
3
Dictionary (multilingual)
2
Enzyklopädie
2
Fallstudiensammlung
2
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
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1
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1
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1
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Undetermined
399
English
283
German
119
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6
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4
Czech
1
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1
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1
Norwegian
1
Romanian
1
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1
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Author
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Robertson, Thomas S.
7
Wind, Yoram
7
Day, Ralph L.
5
Green, Paul E.
5
Kollat, David T.
5
Davis, Harry L.
4
Engel, James F.
4
Frank, Ronald E.
4
Katona, George
4
Kernan, Jerome B.
4
Kotler, Philip
4
Massy, William F.
4
Sheth, Jagdish N.
4
Ward, Scott
4
Adler, Lee
3
Andreasen, Alan R.
3
Bailey, Earl L.
3
Bass, Frank M.
3
Blattberg, Robert C.
3
Cox, Keith K.
3
Darden, William R.
3
Dholakia, Nikhilesh
3
Fisk, George
3
Holloway, Robert J.
3
Howard, John A.
3
Hughes, G. David
3
Jones, J. Morgan
3
Juster, F. Thomas
3
Kassarjian, Harold H.
3
Linden, Fabian
3
Mazze, Edward M.
3
Mentzer, John T.
3
Morrison, Donald G.
3
Sen, Subrata K.
3
Sturdivant, Frederick D.
3
Szabó, László
3
Wiswede, Günter
3
Woodside, Arch G.
3
Zahn, Ernest
3
Zaltman, Gerald
3
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Institution
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American Marketing Association
9
Esomar
3
European Society for Opinion and Marketing Research
3
Europäische Kommission / Generaldirektion Justiz und Verbraucher
3
Országos Ms̋zaki Információs Központ és Könyvtár
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Deutsche Gesellschaft für Psychologie
2
Mediterranean Social Sciences Research Council in Kairo
2
National Industrial Conference Board
2
Nihon Bōeki Shinkōkai
2
Advertising Research Foundation
1
American Economic Association
1
American Management Association / Marketing Division
1
American Marketing Association conferences, '66/'77
1
American Marketing Association with publication sponsorship by the Marketing Science Institute
1
American Public Transit Association, APTA
1
Arthur D. Little, Inc
1
Association for Consumer Research
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association francaise de marketing
1
Association of Reserve City Bankers
1
Brookings Institution
1
Bundesverband der Deutschen Industrie
1
Deutsche Gesellschaft für Operations-Research / Arbeitsgruppe Prognoseverfahren im Marketing
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
FAO
1
Forschungsgruppe Konsum und Verhalten
1
Georgia State University
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Governor
1
Ifak-Institut für Absatzforschung, Wiesbaden
1
Ifo-Institut für Wirtschaftsforschung
1
Industrial Marketing Conference 1971
1
Informationsring Kreditwirtschaft
1
Infratest-Institut, München
1
Institut Européen d'Administration des Affaires, Cours de Marketing, Bibliothèque et Centre de Documentation
1
Institut für Markt und Verbrauchsforschung
1
Instituttet for Markedsføring i Oslo
1
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Published in...
All
Journal of marketing research : JMR
40
Journal of marketing
26
Journal of retailing
19
Journal of advertising research
10
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
9
The journal of business : B
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
European marketing research review
7
Holt, Rinehart and Winston marketing series
6
Wiley marketing series
6
Journal of business research : JBR
5
The Wiley marketing series
5
Europäische Hochschulschriften / 5
4
Journal of the Academy of Marketing Science
4
Overseas business reports : OBR
4
Prentice-Hall international series in management
4
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
4
Betriebswirtschaftliche Schriften : BWS
3
Business horizons
3
Esomar congress
3
Gabler Edition Wissenschaft
3
Harvard business review : HBR
3
International economic review
3
International's series in marketing
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
Marketing : neue Ergebnisse aus Forschung und Praxis
3
McGraw-Hill series in marketing
3
Praeger special studies
3
Schriften zum Marketing
3
Schriften zur Handelsforschung
3
Series / American Marketing Association
3
Southern economic journal
3
The American economic review
3
The American journal of economics and sociology
3
A century of marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Alabama highway research. HPR report
2
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Source
All
ECONIS (ZBW)
800
USB Cologne (EcoSocSci)
5
ArchiDok
3
Showing
1
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10
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808
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1
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
2
The social dynamics of marketing
Berenson, Conrad
;
Eilbirt, Henry
-
1973
Persistent link: https://www.econbiz.de/10000556727
Saved in:
3
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
4
Marketing: management and social change
Hartley, Robert F.
-
1972
Persistent link: https://www.econbiz.de/10000556982
Saved in:
5
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
6
Introduction to marketing. Readings in the discipline
Mazze, Edward M.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000580775
Saved in:
7
Issues in marketing
Karp, Robert E.
-
1974
Persistent link: https://www.econbiz.de/10000328343
Saved in:
8
Marketing and the social environment : a readings text
Berry, Leonard L.
-
1973
-
1st ed
Persistent link: https://www.econbiz.de/10000329304
Saved in:
9
Les études de marché en tant qu'approche psycho-sociologique du comportement d'achat
Gindroz, Jean-Pierre
-
1974
Persistent link: https://www.econbiz.de/10000114214
Saved in:
10
Fundamentals of marketing : additional dimensions, selections from the literature
Taylor, Jack Lawrence
-
1971
Persistent link: https://www.econbiz.de/10000633387
Saved in:
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