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~subject:"Marktforschung"
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Marktforschung
Werbungsbetrieb
582
Vereinigte Staaten
216
Werbungsforschung
156
Werbung
106
Werbungsmittel
47
Advertising
38
Deutschland
36
Werbungsausgaben
25
Werbewirkung
22
Werbungsunternehmung
20
Großbritannien
19
Advertising effects
17
Verbraucher
17
Absatzpolitik
16
Marketing
13
Rundfunkwerbung
13
Werbungspolitik
13
Werbungspsychologie
13
Wettbewerbsbeschränkung
12
Internet marketing
11
Online-Marketing
11
Preisgestaltung
11
Theorie
11
Theory
11
Werbeplanung
11
Produktgestaltung
10
Absatz
9
Markenartikel
9
Marktpsychologie
9
Wirtschaftskonzentration
9
Consumer behaviour
8
Konsumentenverhalten
8
Verbraucherschutz
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Werbung Gemeinschaftswerbung
7
Marktform Oligopol
6
Betriebsertrag
5
Innovation
5
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Free
1
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Book / Working Paper
29
Article
22
Type of publication (narrower categories)
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Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Hochschulschrift
1
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1
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Undetermined
28
English
19
German
4
Author
All
Korndörfer, Wolfgang
2
Moyer, Reed
2
Sethi, S.Prakash
2
Sheth, Jagdish N.
2
Winer, Russell S.
2
Aaker, David A.
1
Axelrod, Joel N.
1
Bither, Stewart W.
1
Chisnall, Peter M.
1
Clement, Wendell Emile
1
Comanor, William S.
1
Day, Ralph L.
1
Devletoglou, Nicos E.
1
Dommermuth, William P.
1
Eldridge, Clarence E.
1
Erickson, Rod
1
Eskin, Gerald J.
1
Ferber, Robert
1
Freimer, Marschal
1
Freimer, Marshall
1
Gerhold, Paul E. J.
1
Grabowski, Henry G.
1
Haedrich, Günther
1
Haseloff, Otto Walter
1
Holbert, Neil
1
Hornik, Jacob
1
Houston, Franklin S.
1
Hutt, Michael D.
1
Kaplan, Robert M.
1
Katz, Michael
1
Kernan, Jerome B.
1
Kleppner, Otto
1
Klippel, R. Eugene
1
Konrad, Evelyn
1
Kuehn, Alfred A.
1
Lynk, William J.
1
MacConaughy, David H.
1
McAleer, Gordon
1
Moriarty, Mark Melheim
1
Myers, John G.
1
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Institution
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American Management Association
1
Committee on Advertising
1
Magazine Marketing Service
1
University of California at Berkeley
1
Published in...
All
Journal of advertising research
7
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Prentice-Hall international series in management
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings
1
A Wiley/Hamilton Publication
1
A century of marketing
1
America in Two Centuries, An inventory
1
Decision sciences : DS
1
Explorations in economic research : occasional papers of the National Bureau of Economic Research
1
Harvard economic studies
1
Journal of marketing
1
Journal of marketing research : JMR
1
Monograph series / American Marketing Association
1
Planung und Entscheidung
1
Prentice-Hall behavioral sciences in business series
1
Southern economic journal
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Intext series in marketing
1
The harbrace series in business and economics
1
The journal of business : B
1
The quarterly journal of economics
1
Wiley marketing series
1
Wiley/ Hamilton series in marketing
1
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ECONIS (ZBW)
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Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
2
Warum Kunden kaufen : Motivforschung in Werbung und Verkauf
Smith, George H.
-
1955
-
1. Aufl
Persistent link: https://www.econbiz.de/10000526908
Saved in:
3
The marketing concept in action
Kaplan, Robert M.
(
contributor
)
-
1964
Persistent link: https://www.econbiz.de/10003177598
Saved in:
4
Marketing management
Sethi, S.Prakash
;
Sheth, Jagdish N.
-
1973
Persistent link: https://www.econbiz.de/10003191019
Saved in:
5
M. M. S. county buying power index
1976
-
New York/N. Y. 1942 Reprint
Persistent link: https://www.econbiz.de/10003175396
Saved in:
6
Moderne Methoden der Markt- und Werbeforschung
Haseloff, Otto Walter
- In:
Planung und Entscheidung
,
(pp. 84-96)
.
1970
Persistent link: https://www.econbiz.de/10002823249
Saved in:
7
Advertising research
Holbert, Neil
-
1975
Persistent link: https://www.econbiz.de/10002849920
Saved in:
8
Advertising research
White, Percival
-
1978
-
[Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
Saved in:
9
Proceedings of the 1983 Market Research Society Conference "New Product Research and Advertising", 6.-9.7.1986 : conference organ. for Market Research Society, Wellington Branch
West, Sandy
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10003010180
Saved in:
10
Why we need a profession, and how to get one
Gerhold, Paul E. J.
- In:
Journal of advertising research
14
(
1974
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10002244250
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