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~subject:"Marktforschung"
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Marktforschung
Marketingtheorie
3,036
Marketing theory
2,937
Marketing
843
Theorie
615
Theory
612
Marketingmanagement
552
Marketing management
543
Absatztheorie
361
USA
341
United States
336
Consumer behaviour
333
Konsumentenverhalten
333
Relationship marketing
300
Beziehungsmarketing
298
Market research
230
Service-Dominant Logic
212
Service-dominant logic
212
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
165
Bibliometrie
165
Brand management
150
Markenführung
150
Betriebliche Wertschöpfung
144
Value creation
144
Deutschland
139
Germany
123
Customer integration
109
Kundenintegration
109
Dienstleistungsmarketing
101
Services marketing
101
B-to-B-Marketing
99
Business-to-business marketing
99
Lieferantenmanagement
88
Supplier relationship management
88
Kundenwert
78
Customer value
77
Internationales Marketing
73
International marketing
72
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All
Undetermined
41
Free
14
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All
Book / Working Paper
159
Article
128
Journal
3
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All
Article in journal
73
Aufsatz in Zeitschrift
73
Aufsatz im Buch
52
Book section
52
Collection of articles of several authors
32
Sammelwerk
32
Reprint
21
Aufsatzsammlung
14
Konferenzschrift
14
Lehrbuch
13
Graue Literatur
12
Non-commercial literature
12
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12
Conference proceedings
11
Hochschulschrift
9
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6
Thesis
5
Bibliografie enthalten
4
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4
Glossar enthalten
4
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4
Arbeitspapier
3
Working Paper
3
Bibliografie
2
Collection of articles written by one author
2
Sammlung
2
Biografie
1
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1
CD-ROM, DVD
1
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1
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1
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1
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1
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1
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1
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English
243
German
34
Undetermined
13
Polish
2
Italian
1
Russian
1
Author
All
Malhotra, Naresh K.
23
Tadajewski, Mark
8
Green, Paul E.
5
Hunt, Shelby D.
5
Belk, Russell W.
4
Bijmolt, Tammo H. A.
4
Hildebrandt, Lutz
4
Wieringa, Jaap E.
4
Wind, Yoram
4
Alderson, Wroe
3
Birks, David F.
3
DeSarbo, Wayne S.
3
Grewal, Rajdeep
3
Kayande, Ujwal
3
Kotler, Philip
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Pauwels, Koen H.
3
Peterson, Mark A.
3
Roberts, John H.
3
Schwarzkopf, Stefan
3
Sheth, Jagdish N.
3
Stremersch, Stefan
3
Winer, Russell S.
3
Aaker, David A.
2
Agarwal, James
2
Aghazadeh, Hashem
2
Albaum, Gerald
2
Albaum, Gerald S.
2
Bagozzi, Richard P.
2
Bajde, Domen
2
Bartels, Robert D. W.
2
Beckman, Theodore N.
2
Bristor, Julia M.
2
Canniford, Robin
2
Cox, Reavis
2
Davidson, William R.
2
Day, Ralph L.
2
Dettmer, Harald
2
Diamantopoulos, Adamantios
2
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American Marketing Association
9
European Society for Opinion and Marketing Research
4
Seminar on market modelling
3
European Marketing Academy
2
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Market Research Council
1
Market Research Society
1
National Council of Applied Economic Research
1
Paul D. Converse Symposium <10, 1978, Urbana, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
Warwick Business School
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Review of marketing research
9
SAGE library in marketing
8
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : MM
6
Critical marketing : defining the field
5
Fundamentals of marketing research ; Vol. 6
4
Springer eBook Collection / Business and Management
4
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Grid series in marketing
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
International journal of market research
2
Journal of business economics : JBE
2
Journal of marketing
2
Marketing theory
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
WiSo-Lehr- und Handbücher
2
Wiley marketing series
2
A Wiley/Hamilton Publication
1
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Applied Marketing Science /Angewandte Marketingforschung
1
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ECONIS (ZBW)
289
USB Cologne (EcoSocSci)
1
Showing
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10
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290
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1
Probleme der Absatzanalyse in der Investitionsgüterindustrie
Serke, Günter
-
1963
Persistent link: https://www.econbiz.de/10000541859
Saved in:
2
Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
3
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
4
Handbook of marketing research
Ferber, Robert
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000050226
Saved in:
5
Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000050372
Saved in:
6
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
7
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000053321
Saved in:
8
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
9
Macro marketing
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000040796
Saved in:
10
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
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