Narrow search
Showing 1 - 10 of 12
Cover Image
"Brand loyalty" and the economics of information
Farley, John U. - In: The journal of business : B 37 (1964) 4, pp. 370-381
Persistent link: https://www.econbiz.de/10002140273
Cover Image
Why does "brand loyalty" vary over products?
Farley, John U. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 9-14
Persistent link: https://www.econbiz.de/10002140507
Cover Image
Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales
Deshpandé, Rohit; Farley, John U. - 1996
Persistent link: https://www.econbiz.de/10000959101
Cover Image
After test marketing, what?
Farley, John U.; Howard, John A.; Lehmann, Donald R. - In: Proceedings of the Business and Economic Statistics … (1970), pp. 288-296
Persistent link: https://www.econbiz.de/10003545012
Cover Image
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009
Persistent link: https://www.econbiz.de/10003927203
Cover Image
Detecting "small" mean shifts in time series
Farley, John U.; Hinich, Melvin J. - In: Management science : journal of the Institute for … 17 (1970) 3, pp. 189-199
Persistent link: https://www.econbiz.de/10002140292
Cover Image
Generalizing from "imperfect" replication
Farley, John U. - In: The journal of business : B 54 (1981) 4, pp. 597-610
Persistent link: https://www.econbiz.de/10002140323
Cover Image
An organizational approach to an industrial marketing information system
Farley, John U.; Howard, John A.; Hulbert, James - In: Sloan management review 13 (1971/72) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10002140388
Cover Image
Market segmentation and parameter inequalities in a buyer behavior model
Weinstein, David; Farley, John U. - In: The journal of business : B 48 (1975) 4, pp. 526-540
Persistent link: https://www.econbiz.de/10002967478
Cover Image
Meta-analysis in marketing : generalization of response models
Farley, John U. - 1986
Persistent link: https://www.econbiz.de/10013501907