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Nationale Kundenbarometer im Vergleich : Theorie - Empirie - Gestaltungsvorschläge
Ertl, Robert - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001621049
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Customer experiences as drivers of customer satisfction
Dalla Pozza, Ilaria - In: Revue Gestion 2000 : management & prospective 31 (2014) 3, pp. 115-138
Persistent link: https://www.econbiz.de/10010485120
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Vergleichende Analyse der Kundenzufriedenheit bei klassischen Befragungen und auf Webseiten mit Hotelbewertungen
Schegg, Roland; Fux, Michael - In: Social Web im Tourismus : Strategien - Konzepte - …, (pp. 203-215). 2010
Persistent link: https://www.econbiz.de/10008652782
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Satisfaction/dissatisfaction and choice tactic refinement for potatoes
McPherson, Mark; Dukeshire, Steven; Wang-Pruski, Gefu; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 309-327
Persistent link: https://www.econbiz.de/10009573210
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Learning from a service guarantee quasi experiment
Chen, Xinlei; John, George; Hays, Julie M.; Hill, Arthur V. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 584-596
Persistent link: https://www.econbiz.de/10003896183
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The robustness of the effects of consumers' participation in market research : the case of service quality evaluations
Ofir, Chezy; Simonson, Itamar; Yoon, Song-oh - In: Journal of marketing 73 (2009) 6, pp. 105-114
Persistent link: https://www.econbiz.de/10003901136
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Understanding the effects of post-service experience surveys on delay and acceleration of customer purchasing behavior : evidence from the automotive services industry
Dholakia, Utpal M.; Singh, Siddharth S.; Westbrook, … - In: Journal of service research : JSR 13 (2010) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10008736079
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Anger, frustration, and helplessness after service failure : coping strategies and effective informational support
Gelbrich, Katja - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10008746853
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A threshold model for respondent heterogeneity
Chandukala, Sandeep R.; Long-Tolbert, Sylvia; Allenby, … - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10009160250