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~subject:"Marktforschung"
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Marktforschung
Marketing
29,170
Evaluation
12,641
Bewertung
11,687
Market research
6,512
Theorie
5,566
Theory
5,531
Deutschland
4,797
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4,179
Marketingmanagement
3,916
Marketing management
3,678
Konsumentenverhalten
3,311
Consumer behaviour
3,306
USA
2,659
marketing
2,538
United States
2,439
evaluation
2,260
Management
1,448
Strategisches Management
1,304
Relationship marketing
1,286
Beziehungsmarketing
1,284
Agribusiness
1,137
Welt
1,090
World
1,081
Werbung
1,037
Innovation
1,022
Marketingtheorie
1,005
Marketing theory
946
Markenführung
942
Brand management
926
Economics
918
Unternehmen
877
Online-Marketing
855
Internet marketing
842
Erfolg
827
Wirkungsanalyse
797
Agricultural and Food Policy
762
Impact assessment
757
Advertising
715
Aufsatzsammlung
707
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3,031
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137
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1
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2,496
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1,219
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699
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699
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575
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491
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Bibliography included
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Aufsatzsammlung
152
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Fallstudie
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Statistik
66
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51
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Malhotra, Naresh K.
52
Herrmann, Andreas
33
Hruschka, Harald
32
Homburg, Christian
30
Decker, Reinhold
28
Wildner, Raimund
25
Huber, Frank
23
Sarstedt, Marko
22
Hildebrandt, Lutz
21
Bauer, Hans H.
20
Hair, Joseph F.
20
Kamakura, Wagner A.
20
Kumar, V.
20
Kuß, Alfred
20
Wedel, Michel
20
Albers, Sönke
18
Pepels, Werner
18
Green, Paul E.
17
Eisend, Martin
16
Koschnick, Wolfgang J.
16
Wiedmann, Klaus-Peter
16
Birks, David F.
15
Buber, Renate
15
Gustafsson, Anders
15
Helm, Roland
15
Baier, Daniel
14
Belk, Russell W.
14
Day, George S.
14
DeSarbo, Wayne
14
Sheth, Jagdish N.
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Aaker, David A.
13
Baumgartner, Hans
13
Holbrook, Morris B.
13
Holzmüller, Hartmut H.
13
Leeflang, Peter
13
McDaniel, Carl D.
13
Wagner, Ralf
13
Dolnicar, Sara
12
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Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
35
American Marketing Association
32
Springer Fachmedien Wiesbaden
20
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
Esomar
8
Market Research Society
8
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
6
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Edward Elgar Publishing
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Books on Demand GmbH <Norderstedt>
3
Deutsche Marketing-Vereinigung
3
Deutsche Werbewissenschaftliche Gesellschaft
3
European Association for Industrial Marketing Research
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Fördergesellschaft Produktmarketing
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Indian Institute of Foreign Trade <Delhi>
3
Marketing Research Congress <45, 1992, Madrid>
3
OECD
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing
2
Academy of Marketing Science
2
Advertising Research Foundation
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
American Management Association
2
Australien / Department of Industry, Science and Technology
2
Axel-Springer-Verlag
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
65
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Europäische Hochschulschriften / 5
41
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Springer eBook Collection
18
Verfahren, Datenauswertung, Ergebnisdarstellung
18
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Source
All
ECONIS (ZBW)
6,732
USB Cologne (EcoSocSci)
131
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
ArchiDok
2
BASE
1
RePEc
1
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1
Evaluating market opportunity and delivering a successful product
Kumar, Gopaldas Pawan
- In:
GITAM journal of management : a quarterly publication …
16
(
2018
)
2
,
pp. 157-166
Persistent link: https://www.econbiz.de/10012025002
Saved in:
2
Evaluating a computer-based
marketing
course by means of focus groups and interviews
Höld, Regina
- In:
Organising knowledge : methods and case studies
,
(pp. 138-152)
.
2004
Persistent link: https://www.econbiz.de/10001924262
Saved in:
3
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
4
Heresies and sacred cows in scholarly
marketing
publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
5
Neuromarketing : inside the mind of the consumer
Hsu, Ming
- In:
California management review
59
(
2017
)
4
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011743507
Saved in:
6
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
7
Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A.
- In:
Journal of business case studies
9
(
2013
)
3
,
pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
Saved in:
8
Linking practitioner dilemmas and research metrics across an integrated
marketing
curriculum
Flight, Richard L.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
Saved in:
9
The effect of private customer-manager social engagement upon online booking behavior
Han, Saram
;
Anderson, Christopher K.
- In:
The Cornell hospitality quarterly
63
(
2022
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10013256785
Saved in:
10
Academic research in
marketing
and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
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