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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip - 2005 - 1. ed
Persistent link: https://www.econbiz.de/10002550502
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Atmospherics as a merketing tool
Kotler, Philip - In: Journal of retailing 49 (1973/74) 4, pp. 48-64
Persistent link: https://www.econbiz.de/10002238419
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A design for the firmʹs marketing nerve center
Kotler, Philip - In: Business horizons 9 (1966) 3, pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
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A generic concept of marketing
Kotler, Philip - In: Journal of marketing 36 (1972) 2, pp. 46-54
Persistent link: https://www.econbiz.de/10002239295
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The major tasks of marketing management
Kotler, Philip - In: Journal of marketing 37 (1973) 4, pp. 42-49
Persistent link: https://www.econbiz.de/10002239538
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Marketing für den öffentlichen Bereich : Ansatzpunkte, Instrumente und Anwendungsbeispiele
Kotler, Philip - In: Die Betriebswirtschaft : DBW 39 (1979) 3, pp. 421-430
Persistent link: https://www.econbiz.de/10002239745