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Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian - 2004
Persistent link: https://www.econbiz.de/10004541989
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Moderne Methoden der Marktforschung : Kunden besser verstehen
Gansser, Oliver (ed.); Krol, Bianca (ed.) - 2017
qualitativen Marktforschung -- Dialogorientierte qualitative Online-Forschung -- Online- versus mobile Umfragen -- Die Akzeptanz … von Location-based Services in der Marktforschung -- Biometrische Messung in der Produktmarktforschung -- Dem Publikum in …-Physiognomik bei der Auswahl von Werbegesichtern in der Marktforschung -- Mediaeffektivitätsanalysen -- Die Möglichkeiten der …
Persistent link: https://www.econbiz.de/10014020550
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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The practice of market research : an introduction
MacGivern, Yvonne - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004920706
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Moderne Methoden der Marktforschung : Kunden besser verstehen
Gansser, Oliver A. (ed.); Krol, Bianca (ed.) - 2017
Persistent link: https://www.econbiz.de/10011562277
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Qualitative research in context
Marks, Laura (contributor) - 2000
Persistent link: https://www.econbiz.de/10004605078
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Marktforschung
Böhler, Heymo - 1992 - 2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000832323
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375