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~subject:"Marktforschung"
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Marktforschung
USA
8
United States
8
Market research
7
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5
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5
Absatzpolitik
4
Betriebsnachrichtenwesen
4
Consumer behaviour
4
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Marketing
4
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4
Vereinigte Staaten
4
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Ältere Menschen
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Cohort analysis
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Deutschland
2
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Kohortenanalyse
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Marketing management
2
Marketingmanagement
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Older workers
2
Schweden
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Selling
2
Sweden
2
Values
2
Verkauf
2
aging experience
2
baby boomers
2
rejuvenation
2
reparation
2
subjective aging
2
wellness
2
Ältere Arbeitskräfte
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1987
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2009-2010
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English
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Dillon, William R.
7
Schewe, Charles D.
4
Blattberg, Robert C.
1
Briesch, Richard A.
1
Firtle, Neil H.
1
Frederick, Donald G.
1
Grover, Rajiv
1
Kumar, Ajith
1
Madden, Thomas Justin
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Mulani, Narendra
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American Marketing Association
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Journal of marketing research : JMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
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ECONIS (ZBW)
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1
Marketing information system utilization, an application of self-concept theory
Schewe, Charles D.
;
Dillon, William R.
- In:
Journal of business research : JBR
6
(
1978
)
1
,
pp. 67-79
Persistent link: https://www.econbiz.de/10002741001
Saved in:
2
Selected social psychological models for analyzing buyers
Schewe, Charles D.
- In:
Journal of marketing
37
(
1973
)
3
,
pp. 31-39
Persistent link: https://www.econbiz.de/10002741080
Saved in:
3
Treating zero brand sales observations in choice model estimation : consequences and potential remedies
Briesch, Richard A.
;
Dillon, William R.
;
Blattberg, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 618-632
Persistent link: https://www.econbiz.de/10003770591
Saved in:
4
Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition
Grover, Rajiv
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 77-89
Persistent link: https://www.econbiz.de/10001058114
Saved in:
5
LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
Saved in:
6
Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 396-403
Persistent link: https://www.econbiz.de/10001036429
Saved in:
7
Decision issues in building perceptual product spaces with multi-attribute rating data
Dillon, William R.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10001019300
Saved in:
8
Marketing research in a marketing environment
Dillon, William R.
-
1990
-
2. ed.
Persistent link: https://www.econbiz.de/10013481804
Saved in:
9
The elderly market : selected readings
Schewe, Charles D.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541533
Saved in:
10
Marketing information systems : selected readings
Schewe, Charles D.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000050736
Saved in:
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