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Marktforschung
Consumer behaviour
19
Distribution channel
19
Vertriebsweg
19
Konsumentenverhalten
18
Theorie
18
Theory
18
Bayesian inference
13
Bayes-Statistik
12
Beziehungsmarketing
12
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12
USA
11
United States
11
Market research
9
Forecasting model
8
Prognoseverfahren
8
Customer value
6
Direct selling
6
Einzelhandel
6
Kundenwert
6
Retail trade
6
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Lieferantenmanagement
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Marketingmanagement
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5
Vertikales Marketing
5
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customer lifetime value
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Absatzweg
4
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4
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4
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4
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Bradlow, Eric T.
8
Hui, Sam K.
2
Chandon, Pierre
1
Choi, Seung-chan
1
Chu, Wujin
1
Coughlan, Anne T.
1
Dahan, Ely
1
Dubé, Jean-Pierre
1
Evgeniou, Theodoros
1
Fader, Peter
1
Feit, Elea McDonnell
1
Gordon, Brett R.
1
Hutchinson, J. W.
1
Ingene, Charles A.
1
Lee, Thomas Y.
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Moorthy, Sridhar
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Netzer, Oded
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Staelin, Richard
1
Thomadsen, Raphael
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Toubia, Olivier
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Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
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1
Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne T.
;
Choi, Seung-chan
;
Chu, Wujin
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10008648787
Saved in:
2
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
3
Beyond conjoint analysis : advances in preference measurement
Netzer, Oded
;
Toubia, Olivier
;
Bradlow, Eric T.
;
Dahan, Ely
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003774357
Saved in:
4
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
5
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
6
Bayesian multi-resolution spatial analysis with applications to marketing
Hui, Sam K.
;
Bradlow, Eric T.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 419-452
Persistent link: https://www.econbiz.de/10009678519
Saved in:
7
Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
Saved in:
8
Automated marketing research using online customer reviews
Lee, Thomas Y.
;
Bradlow, Eric T.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
Saved in:
9
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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