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New product models for test market data
Narasimhan, Chakravarthi; Sen, Subrata K. - In: Journal of marketing 47 (1983) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10002548735
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Mathematical programming models for the determination of attribute weights
Pekelman, Dov; Sen, Subrata K. - In: Management science : journal of the Institute for … 20 (1974) 8, pp. 1217-1229
Persistent link: https://www.econbiz.de/10002629069
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A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.; Sen, Subrata K. - In: Management science : journal of the Institute of … 21 (1975) 6, pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
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An evaluation of the application of minimum Chisquare procedures to stochastic models of Brand choice
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing research : JMR 10 (1973) 4, pp. 421-427
Persistent link: https://www.econbiz.de/10001920481
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Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing 38 (1974) 4, pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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Market segments and stochastic brand choice models
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10001920547