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Market research and innovation strategy in a duopoly
Lauga, Dominique Olié; Ofek, Elie - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 373-396
Persistent link: https://www.econbiz.de/10003843340
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To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie; Turut, Ozge - In: Journal of marketing research : JMR 45 (2008) 5, pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
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Trends richtig nutzen
Ofek, Elie; Wathieu, Luc - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 10, pp. 8-17
Persistent link: https://www.econbiz.de/10008658332
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Are you ignoring trends that could shake up your business?
Ofek, Elie; Wathieu, Luc - In: Harvard business review : HBR 88 (2010) 7/8, pp. 124-131
Persistent link: https://www.econbiz.de/10008658589